More to it than meets the eye



Just right for “”


Standard transport boxes contain one thing above all else: air. And in warehouses, it occupies extensive storage space. The product we were given the job of promoting solves both problems in one go. Incidentally, we also had to find a name for the product.


The product was new to the logistics industry, so allaying fears of the unknown was the main remit. And a name had to found for the product. And on a budget that was within the means of a start-up. Our job was to tailor a campaign with surgical precision to suit the various target audiences.


We called the product the BOX, the website “” and the benefits reached the target audiences via 30 different domain names that always consisted of the message and a link to the specific landing page. We called it domain name marketing.
Six months on, the idea has gained such a foothold in the industry that a major German shipper of printed products decided to give the BOX a try.

Case BOX just my box

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Case BOX just my box

Die CREW AG is an advertising agency is a full-service agency founded in Stuttgart in 1983.
Owner-managed and a member of GWA (Association of Communication Agencies), it is one of Germany’s leading communication service providers.