
Podcast

How to make a science out of distribution
The story:
As we all know, you can make a science out of anything. In some cases, you wonder if it’s necessary. In this case, however, we clearly say yes! Our guests are people who work at the interface between marketing and sales. Like Prof. Dr. Christian Schmitz, who holds a chair in Sales Management at the Ruhr University in Bochum. His mission: to link research with practice and use scientific findings to make sales work more successful. What he has already researched and what findings he has come to in the process are our topics in today’s episode.

New Work: What the work of tomorrow may look like
The story:
Everything is new in this episode! It’s not just about the topic of “New Work”. Today Martin Süßmuth is also on board as co-host. Because both crew leaders have a special relationship with the current discussion partner, Dr. Michael Trautmann. In addition to a joint formative trip to Silicon Valley, Martin is a participant in Michael Trautmann’s “New Work Master Skills” programme. Besides a joint formative trip to Silicon Valley, Martin is a participant in Michael Trautmann’s “New Work Master Skills” programme. “New Work” is also the core topic of the very successful podcast “On the Way to New Work”, which Michael Trautmann runs together with Christoph Magnussen.

We then realised that we didn’t need superheroes to do something like that, but that really normal guys could do it.
Founder of the international aid organisation STELP e. V.
in the podcast “Get the goods moving.”

How a global aid organisation emerges from a personal catastrophe.

How to make pharmacies successful and become successful in pharmacies.
130 employees, four branches. At first glance, that doesn’t sound like a …

How HARTMANN launches new products during Covid-19.

How to capture an audience and take sales communication to new heights.
Internal podcasts are THE current hot topic in internal communication. And in this case, focusing on the speaker’s own .…

How to win over pharmacy teams.

How to stay a start-up after 135 years.

How to talk to be the talk of the town.
At the interface between sales and marketing, somewhere along the line …

How to rev up a bicycle.

How a sales pitch saves lives with an inspiring story.
