Buiding the positive

Bosch Building Technologies

Building the positive


Leverage impact with a positive message


Bosch Building Technologies, a Bosch business unit, develops innovative solutions that make buildings smarter, safer and more efficient. Sustainability is gaining particular importance for customers and partners.


Bosch Building Technologies systems and services support customers effectively on their journey towards green buildings and climate neutrality. This fact was never communicated explicitly and many customers, partners and employees were still barely aware of it.


We heightened the emotional appeal of the sustainability brand value for Bosch Building Technologies with an emphatic message, a distinctive design and new imagery. The communication revolves around a flexible campaign element that serves a dual purpose as sustainability signet and content stage. The motto “Building the positive” is supported by clear headline mechanics which, headed up by the word “JA” [YES], provides the answers to key sustainability issues, without employing concern communication or adopting a moralising tone. Online communication, social media, film and not least, a content hub with in-depth articles and content, ensure the necessary media penetration.
Building The Positive Poster

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Measures of the Building the positive campaign