Recruiting campaign #MachwasmitSicherheit
Federal Association of
Aviation Security Companies
Job seekers often don’t even consider the profession of aviation security specialist. Yet it is doubly attractive, especially for security-loving people. Our #MachwasmitSicherheit concept emphasizes the dual value of aviation security jobs: First, they provide security in the form of a job guarantee and good pay. At the same time, they offer practitioners the opportunity to contribute their responsible nature by making an important contribution to the safety of air travelers. Our strategy? We roll out our campaign, consisting of a wide range of digital communication tools, such as animated banners, giphys and social media content on promising platforms. Targeting based on pointedly defined personas ensures that potential applicants* feel attracted to the assets that are tailored to them in each case.
From there, a link leads directly to the landing page we developed specifically for this purpose, where an uncomplicated application is possible at various locations.