Marketing
and sales communication
Campaigns that not only raise awareness – they sell.
Does this sound familiar?
- Your campaign is creative, awareness is growing – but sales says: “That’s great, but it doesn’t help us.”
- The marketing assets are there, but the sales force doesn’t use them because they don’t fit in with their customer meetings.
- Or: You have ten different communication channels to your sales agents, stakeholders, and customers – but no clear structure for using them effectively.
We solve exactly that
With campaigns that are designed from both a marketing AND sales perspective. That not only look good, but also strengthen sales. That structure your complex sales channels and ensure that your messages really get through.
We call this
CREATIVE SALES CAMPAIGNING.
And this is how we do it:
1.
Marketing communication: Making brands strong. With campaigns that make a difference.
We develop strategies, campaigns, and brand identities that reach and activate your target groups. Digital, classic, cross-media – always with the goal of making an impact in the market.
Strategy & positioning
Holistic strategies that clearly position your brand and define the path to your customers. We analyze markets, target groups, and competition – and develop a strategy that works.
Branding & campaigns
Emotional brand identities and effective campaigns that stick in the memory and inspire action. From the idea to creation to implementation – cross-media and to the point.
Digital & social media
Digital solutions that reach your target audiences where they are: social media, online campaigns, SEO/GEA/SEA, content marketing, account-based marketing (ABM), performance marketing, landing pages, websites. Performance-oriented and measurable.
Content & storytelling
2.
Sales communication: Making sales strong. With solutions that sell.
Sales is your most important brand ambassador – and your most direct connection to your customers. We develop communication solutions that empower, convince, and relieve your sales team. From field service tools to structured implementation of complex sales channels.
Sales communication for the field sales force
Structured information transfer instead of overload: We ensure that your sales team gets the right information at the right time – and uses it. With formats that work: newsletters, podcasts, e-learning, sales events.
Communi-
cation across the sales
chain
Sales enablement & tools
Touchpoint optimization
The Crew Channel Planner®:
All channels at a glance. All measures orchestrated.
Multi-level sales models such as B2B2B, B2B2C, or B2B2B2C quickly involve
more than ten communication channels. Without structure, the effect is lost.
With the Crew Channel Planner®, we analyze and untangle your communication channels,
prioritize the most effective touchpoints, and develop a structured plan – for campaigns that work across all touchpoints.
The goal: to eliminate chance from your marketing.
The result?
Greater impact in the market. Campaigns that not only create awareness, but also sell. With marketing and sales teams working together towards a common goal. That’s how Creative Sales Campaigning works.
Companies that rely on Creative Sales Campaigning
FAQ – Marketing and sales communication
What distinguishes the Crew's campaigns from those of “traditional” agencies?
We think about campaigns not only from a marketing perspective, but also from a sales perspective. For us, sales is not a “peripheral target group”, but a central part of the strategy. We develop campaigns that not only create awareness, but also equip the sales team with the right tools to sell. We support companies in ensuring that marketing and sales work hand in hand – from the first touchpoint to the close.
For whom is the Crew's approach particularly suitable?
It is particularly suitable for companies with complex sales structures (B2B2B, B2B2C, multi-level distribution channels) that require the use of many communication channels. Or for companies where sales play a key role – and have previously received too little support from marketing. Typical industries: pharmaceuticals, manufacturing, B2B services, retail.
What is the Crew Channel Planner®?
Our strategy tool for complex sales structures. We systematically analyze all communication channels, evaluate them according to their potential impact, and develop a structured plan for how to use them optimally. This creates clarity instead of chaos – and you invest your budget where it really works.
Want campaigns that sell?
Talk to us.
Want to see how marketing and sales can become a successful team? Get in touch with us. We’d be happy to show you how Creative Sales Campaigning can also deliver measurable success in your company.
Martin Süßmuth
Chief executive officer | Owner
E-Mail: m.suessmuth@diecrew.de
Phone: 0711/13545-0
LinkedIn: martin-süßmuth
Michael Frank
Chief executive officer | Owner
E-mail: m.frank@diecrew.de
Phone: 0711/13545-0
LinkedIn: michafrank
Marcel Steybe
What can we do for you? We look forward to hearing from you!
For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers.
More information