Content & Formats
Hybrid content production: Strategically planned. Efficiently produced. Maximum impact.
Not all content is created equal. A campaign film works differently than a podcast. A white paper differently than a webinar. And sales tools differently than social media content. We develop content formats that fit your goals – strategically planned, professionally produced. Whether classic filming, AI-supported production, or hybrid solutions:
we find the most efficient way for your content.
And best of all: we always think about content from a marketing AND sales perspective. With maximum efficiency, fast time-to-market, and scalable solutions through the intelligent use of AI and tech tools.
Strategic content formats for marketing & sales
Which format suits which goal? We develop content formats that reach and activate your target groups and strengthen your sales. Always with a view to maximum content efficiency – through the intelligent use of AI, tech tools, and hybrid production methods.
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Premium content
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Live formats and streaming events
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Sales enablement content
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Campaign content
High-quality content that showcases your expertise, acts as a lead magnet, and positions you as a thought leader.
Our formats:
White papers
From conception and design to distribution. With AI-supported research tools and automated adaptations for different target groups.
Case studies & success stories
Compelling customer stories that make your solutions tangible – in PDF, video, or interactive format.
Thought leadership content
Interviews, expert contributions, keynote recordings – formats that establish your brand as a thought leader.
Content efficiency:
Rapid internationalization through AI translationsAutomated adaptations for different channelsEfficient production through template systemsFormats that regularly reach and engage your target groups:
Webinars & online events
From conception to technical implementation to follow-up. Including automated follow-up campaigns and on-demand delivery.
Live streaming & hybrid events
Professional production and streaming of live events: product launches, sales events, customer days. With everything that goes with it (technology, direction, post-production).
Podcasts
From conception to production to distribution. Including multilingual adaptations through AI voice-overs and automated transcription.
Video/content series
Recurring formats (e.g., “Product of the Week”, “Customer Stories”, “Expert Talks”) that continuously feed your channels.
Content efficiency:
Fast localization through AI voice-overAutomated transcription and subtitlingEfficient reuse (webinar → podcast → social clips)Professional formats that empower your sales team, convince customers, and reduce their workload.
Our formats:
E-learning & training videos
Interactive training formats for internal teams or sales partners.
Sales content for the field sales force
E-folders, presentations, product videos, sales newsletters – everything your sales team needs to be persuasive. Optimized for mobile use.
FAQ videos & explanatory content
Content that answers frequently asked questions, explains products, or visualizes processes. Quickly produced, on-brand.
Sales information & updates
Regular formats (newsletters, video updates, podcasts) that keep your sales team up to date – structured, relevant, usable.
Content efficiency:
Template-based production for quick updatesAutomated personalization for different sales regionsEfficient scaling through AI toolsContent for your marketing campaigns – emotional, engaging, cross-media.
Our formats:
Campaign films & brand videos
Emotional films that bring your brand to life and make campaigns take off. Classically produced or hybrid with AI elements.
Social media content
Snackable content for social media, LinkedIn, Instagram – strategically planned, efficiently produced, to the point.
Storytelling formats
From customer stories to employer branding content to behind-the-scenes footage – formats that humanize your brand.
Content efficiency:
Hybrid production (traditional + AI) for predictable budgets Quick adaptations for different channels and formatsEfficient international scaling
Hybrid content production: Classic expertise meets AI innovation
How do we produce these formats? With the optimal combination of classic production and AI tools. We call this hybrid content production: proven craftsmanship meets innovative technology – for maximum content impact, predictable budgets, and faster time-to-market. Our focus: content efficiency through intelligent use of technology. We use AI and automation where they create real added value – for faster production, international scaling, and predictable costs.
Film, video & 3D
Content efficiency:
Hybrid production significantly reduces production costsFaster adaptations through AI-supported post-productionEfficient 3D visualization without time-consuming shootsAI-first image & video productions
Content efficiency:
Drastically reduced production times (days instead of weeks) Flexible adjustments without re-shoots Cost-efficient scaling for different variantsAudio, voice, and music
Content efficiency:
Multilingual voice-overs without voice actor casting Quick adjustments and re-recordings Scalable podcast internationalizationStudio & infrastructure
Our in-house studio in Stuttgart offers flexible sets and professional technology for all types of productions – as a base for classic shoots, hybrid formats, or as a production hub for your content projects.
Examples from our AI content workshop
Hero Hub Help:
How we plan content strategically
HERO CONTENT:
Formats for maximum impact
Premium formats that attract attention, strengthen your brand, and convey your most important messages.
Examples:
Campaign films, live events, white papers, studies, major product launches
Goal:
Maximum reach, brand building, thought leadership
HUB CONTENT: Formats that hold attention
Recurring formats that regularly reach and engage your target groups. The content anchor of your communication.
Examples:
Podcasts, webinar series, newsletters, blog series, video formats
Goal:
Continuous presence, customer loyalty, regular touchpoints
HELP CONTENT: Formats that provide support
Formats that help your target groups (and your sales team) in their everyday work: tutorials, FAQs, sales tools, quick wins.
Examples:
E-learning courses, FAQ videos, sales tools, tutorials, explanatory content
Goal:
Customer service, sales enablement, conversion support
When are our content and formats the right approach for you?
You want to develop strategic content that not only looks good but also has a measurable impact.You need recurring content formats (podcasts, webinars, newsletters) and you are looking for a partner who can both design AND produce them.Your sales team needs professional tools (e-folders, videos, presentations) that are actually used.You have international target groups and need content adaptations for different markets – quickly and cost-effectively.You work with tight deadlines and need content solutions that are available faster than traditional production methods.You want to make content costs more predictable and you are looking for scalable solutions through AI and tech.You produce a lot of content for different channels and need efficient workflows for adaptations.You are looking for a partner who thinks about content from a marketing AND sales perspective – not just from a production perspective.You want to increase your content efficiency: more output, faster time-to-market, predictable budgets.Your advantages through hybrid content production:
Content strategy based on the Hero-Hub-Help frameworkHolistic planning: from strategy to production to distributionContent that strengthens marketing AND salesMaximum productivity through AI and tech usePredictable budgets through scalable, hybrid productionMaximum flexibility through hybrid production (traditional + AI)Faster time-to-market for content campaignsIn-house studio in Stuttgart (short distances, flexible booking)International scaling without multiple productionsRapid internationalization and localizationEfficient reuse (one format → many channels)One partner for all formats (from podcasts to campaign films)Companies that rely on our content production
Content & formats as part of Creative Sales Campaigning
Marketing:
Content that strengthens your brand and activates target groups (Hero & Hub content)
Sales:
Sales tools that empower your sales force and support sales conversations (Help content)
Efficiency:
AI and tech for maximum productivity, fast time-to-market, and international scaling.
Ultimately, what matters is what resonates with your target groups – and what sells.
FAQ – hybrid content production:
What exactly does “hybrid content production” mean?
Hybrid content production combines proven production methods with AI tools where they create real added value: faster production times, cost-efficient scaling, international adaptations. This results in professional content solutions with maximum efficiency – without any loss of quality.
How do you use AI and tech tools for content efficiency?
We use AI and tech tools strategically: AI voice-overs for multilingual podcasts, automated transcription for webinars, AI-supported image/video production for quick visualizations, template systems for efficient scaling. Always with the goal of greater output, faster time-to-market, and predictable costs.
What is Hero-Hub-Help and how does it help me?
Hero-Hub-Help is a strategic framework for content planning: Hero content (e.g., campaign films) ensures maximum impact. Hub content (e.g., podcasts) creates recurring attention. Help content (e.g., tutorials) provides support in everyday life. This way, we not only develop individual formats, but also content that strategically contributes to your goals.
Can you also produce individual formats?
Yes, absolutely! We adapt to your needs. You can book individual formats (e.g., podcast production only) with us or a holistic content strategy with multiple formats.
How quickly can you scale content internationally?
Thanks to AI-supported translations, AI voice-overs, and automated subtitling, we can internationalize content much faster than with traditional methods. Instead of weeks, it often takes only days – with the same high quality.
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Sie wünschen sich Content, der aus Marketing- und Vertriebssicht gedacht ist?
Want to see how classic expertise and AI innovation can be turned into content that works? Get in touch with us. We’d be happy to show you which content solutions are the right choice for your company.
Dino Borsellino
Head of Unit Motion Crew | Partner
E-mail: d.borsellino@diecrew.de
Phone: 0711/13545-58
LinkedIn: Dino Borsellino
Desiree Riedel
E-Mail: d.riedel@diecrew.de
Phone: 0711/13545-40
LinkedIn: Desiree Riedel
What can we do for you? We look forward to hearing from you!
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