CREATIVE
SALES
CAMPAIGNING
We’re closing the gap between marketing & sales. For greater impact in the market.
Multi-level creative communication along the sales channels. B2B2B, B2B2C, and even B2B2B2C. We understand this complexity, untangle it, and develop solutions that work. We translate brand into sales success.
Sales as the most important multiplier
For us, sales is not “just” a multiplier, but an important target group at the beginning of the communication chain. The “sales” touchpoint is just as important to us as classic marketing touchpoints. And because there was no name for this focus yet, we invented one:
CREATIVE SALES CAMPAIGNING.
Creative Sales Campaigning. That’s us.
Creative Sales Campaigning is our method – and these four areas show how we implement it for you:
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MARKETING & SALES
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INTERNATIONAL CAMPAIGNING
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CONTENT & FORMATS
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AI, TECH & AUTOMATION
From strategy to campaigns to sales tools: we develop communication solutions that are designed from both a marketing AND sales perspective. With the Crew Channel Planner®, we orchestrate complex sales channels and ensure that your messages reach their destination – retailers and your customers.
Creative Sales Campaigning is also available internationally. With our Mission Hubs Network – around 30 partner agencies worldwide – we implement your campaigns in international markets. Localized, culturally adapted, sales-oriented.
Our services:
- International campaign development
- Concept and headline reviews
- Localization
- Market analysis
- Coordination via MISSION Hubs
- Go-to-market strategies
From campaign films to webinars to sales content: we develop content formats that strengthen marketing and sales. Strategically planned (with Hero Hub Help), efficiently produced (classic or hybrid with AI), maximally effective.
Our services:
- Films, animations, and 3D
- Premium content (white papers, studies)
- Webinar series
- Podcasts
- Sales enablement content
- Hybrid content production
Technology is an enabler – for better campaigns, faster processes, and greater impact. We strategically integrate AI, tech, and automation into your marketing and sales. For maximum productivity and predictable efficiency.
Our services:
- AI consulting
- Sales & marketing tech
- Automation
- AI as a service
The Crew Channel Planner®:
Clarity in complex sales structures
Multi-level sales models such as B2B2B, B2B2C, or B2B2B2C quickly involve ten or more communication channels. These channels must be evaluated, prioritized, and utilized in order to achieve the desired success.
Without a structured approach, the effect is lost – often due to a lack of coordination between marketing and sales.
The Crew Channel Planner® is the answer to this challenge.
With this strategic tool, we analyze and untangle the communication channels along your sales channels. We identify the most effective approaches, prioritize the most promising touchpoints, and develop precisely tailored campaigns based on this information.
The goal: to eliminate chance from your marketing. For greater impact in the market.
What the Crew Channel Planner® does for you:
Structure in complex distribution channels
The tool helps to penetrate and clearly map the often confusing communication paths in multi-level models.
Increased impact of campaigns
By identifying and prioritizing the most effective touchpoints and channels, communication effectiveness is maximized along the entire sales chain.
Elimination of randomness
Strategic analysis replaces guesswork and trial-and-error approaches with a structured plan.
Precisely tailored campaigns
Campaigns are developed to fit the identified, most effective communication channels.
Basis for informed decisions
Support for sales targets
When is Creative Sales Campaigning the right approach for you?
You have a sales-heavy or sales-centric business model in which communication via sales to the market plays a key role in your business success.You are struggling with a lack of coordination and cooperation between marketing and sales. This reduces the effectiveness of your communication. You have a complex channel concept or multi-level distribution channels (B2B2B, B2B2C, etc.) and need communication solutions that are precisely tailored to your business model.You sell your products traditionally through field sales, but increasingly also through e-commerce channels (marketplaces, online retailers) and need the right communication solutions for this multichannel strategy.
Your sales department has to sell a large number of complex solutions and products and is extremely challenged or even overwhelmed by information management and the dynamics of innovation.You are well positioned in direct customer communication, but see great potential in communication along the sales channels: from marketing to sales and any sales intermediaries as well as sales influencers to your customers.Your campaigns and messages are not having the desired effect in the market because information is lost along the communication chain via sales and retail.The time to market for campaigns takes too long for you; the processes from campaign idea to market launch are too long and too complicated.Your advantages with Creative Sales Campaigning
For marketing managers:
Holistic campaigns for greater impact in the marketTransparency about the mechanisms of your communication channels Overcoming silo thinking in your companyStructured “implementation” of complex sales modelsFor sales managers:
Professional communication tools for the sales forceStructured information transfer instead of information overloadStrengthening as authentic brand ambassadorsDirect support for sales talksTogether:
Marketing and sales work hand in hand – not against each other Greater impact in the market through orchestrated communication Campaigns that not only create awareness, but also sell.Companies that rely on Creative Sales Campaigning
FAQ – CREATIVE SALES CAMPAIGNING
What distinguishes Creative Sales Campaigning from traditional marketing?
Creative Sales Campaigning (CSC) closes the gap between marketing and sales and overcomes the silo mentality that often exists to achieve greater impact in the market. CSC consists of marketing and sales communication, with sales being understood as an extremely important target group and brand ambassador.
What type of companies is CREATIVE SALES CAMPAIGNING designed for?
It is particularly suitable for companies with multi-level sales models (e.g., B2B2B or B2B2C): if you address various sales intermediaries, purchase influencers, and complex buying centers on the customer side via a variety of communication channels.
What is the Crew Channel Planner®?
How does a collaboration with the Crew work?
We always start with an analysis: Where are you now? What are your goals? Which sales channels are relevant? We often use the Crew Channel Planner® for this. From this, we develop a strategy and then implement it creatively and operationally – from campaigns and content to sales tools. We work closely with your marketing and sales teams. Agile, pragmatic, on equal terms.
Ready to make a bigger impact in the market?
Want to see how marketing and sales can become a successful team? Get in touch with us. We would be happy to show you how Creative Sales Campaigning can also deliver measurable success in your company.
Martin Süßmuth
Chief executive officer | Owner
E-Mail: m.suessmuth@diecrew.de
Phone: 0711/13545-0
LinkedIn: martin-süßmuth
Michael Frank
Chief executive officer | Owner
E-mail: m.frank@diecrew.de
Phone: 0711/13545-0
LinkedIn: michafrank
Marcel Steybe
What can we do for you? We look forward to hearing from you!
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