Produktlaunch
fischer SX Plus
fischer group
Produktlaunch
fischer SX Plus
‹ BACK
It’s All That. Winging to new heights: the new fischer SX Plus.
BRIEF
fischer is the top brand for fastening systems. The fischer SX expansion plug has long been the most popular plug. And now this preferred plug is to be replaced.
CHALLENGE
A plug is a plug. We know what it does. But how to persuade long-standing customers to swap their fischer SX for the new fischer SX Plus? We show them that it is even better than before. With its special fixing wings, the fischer SX Plus expansion plug is the first of its kind on the market to effortlessly prefix the screw and ease assembly significantly. Even for overhead applications. Our brief: to highlight the USP clearly in simple terms. And impress all users for whom the predecessor model has been first choice up until now.
SOLUTION
An over-arching slogan that conveys several messages: when progress takes hold. Innovative, unique, combined with the safety afforded by the product. Emphasised by the visual communication, which effectively spotlights the USP – the special fixing wings. Whether in social and video ads, on the landing page, or in the leave-behind for prospective customers.
