18V testing campaign
for Bosch Professional
18V testing campaign for Bosch Professional
Probably the largest test campaign ever:
skeptical tradespeople across Europe tested BITURBO technology and became convinced BITURBO fans.
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THE INITIAL SITUATION:
With its BITURBO technology, Bosch Professional has developed what are arguably the most powerful cordless tools in the industry. Tools that are at least as powerful as corded power tools, if not more so – a real game changer for the entire industry.
THE PROJECT OBJECTIVES:
The problem: craftspeople were sceptical. How could we get them to test the BITURBO tools themselves and share their honest experiences with others? And how could we turn these authentic stories into cross-media content that really convinces?
THE OUTCOME:
For Bosch, we launched what is probably the largest three-stage 18V testing campaign ever: first, we raised awareness, then we invited users across Europe to test the tools – in exchange for honest video content. In the end, real professionals spoke for us and convinced their colleagues with authentic experiences.
Sophie Fuchs
Projektleiterin
Ich freue mich auf Ihre Nachricht:
Marcel Steybe
Vorstand | Partner
Ich freue mich auf Ihre Nachricht: