Unified
online
pharmacies
for ratiopharm

Unified online pharmacies for ratiopharm

The digital showroom of online pharmacies: Unified brand identity for ratiopharm.

Kunde – ratiopharm

THE INITIAL SITUATION:

The focus is on the importance and potential of the digital sales area of online pharmacies. In particular, it is about creating and providing optimized content for these platforms on behalf of the client ratiopharm in order to present products and brands effectively and offer customers added value.

THE PROJECT OBJECTIVES:

Online pharmacies are continuously growing and with them the challenge of effectively differentiating themselves from the competition in this digital environment. For medicine manufacturers, there is a need to attract the attention of customers while ensuring a consistent and legally compliant brand presence. It’s about providing up-to-date and accurate product information in a dynamic and highly regulated market.

THE OUTCOME:

The solution was to create content specifically tailored to online pharmacies for the client ratiopharm. This included SEO-optimized product descriptions, product information tiles, keyword research, header banners and explanatory films. The content produced effectively supported product detail page optimization for the end customer. This promoted a consistent brand presence and ensured that only up-to-date and correct product information was used online, which also created legal certainty.
Case

For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers. More information

Case

For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers. More information

Case
Pflichttext

Diclox forte
Ingredient: Diclofenac-N-ethylethanamine. Indications: For adults and adolescents aged 14 and over: For the local, symptomatic treatment of pain associated with acute strains, sprains, or bruises resulting from blunt trauma. Precaution: Medicinal product contains butylhydroxytoluene, propylene glycol, and a fragrance containing benzyl alcohol (0.15 mg/g gel), citronellol, geraniol, linalool, D-limonene, citral, farnesol, coumarin, and eugenol. Pharmacy only. 07/25.

Paracetalgin 500 mg film-coated tablets
Ingredient: Paracetamol. Indications: Paracetalgin is indicated for the symptomatic treatment of mild to moderate pain and/or fever. Precaution: Do not use for longer than specified in the package leaflet without medical advice in case of pain or fever! Medicinal product contains glucose and sorbitol. Pharmacy only. 12/24. Marketing Authorization Holder: ratiopharm GmbH, Graf-Arco-Str. 3, 89079 Ulm

For risks and side effects, read the package leaflet and ask your doctor or pharmacy. ratiopharm GmbH, Graf-Arco-Str. 3, 89079 Ulm, www.ratiopharm.de