A Digital Toolkit for Global Markets

International campaign for dormakaba’s new door assistant EasyAssist.

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An innovative 3D approach creating a flexible, internationally adaptable campaign for dormakaba’s new door assistant EasyAssist.

THE INITIAL SITUATION:

dormakaba aimed to establish a completely new product category with EasyAssist – a smart door assistant combining the benefits of door closers and automatic operators. The campaign needed to work across various international markets and meet local requirements without conducting multiple photo shoots.

THE PROJECT OBJECTIVES:

We were tasked with developing an internationally adaptable campaign that would showcase the product’s innovative power and convince different target audiences. The challenge was finding a cost-effective solution for market-specific visualizations while maintaining consistent, high-quality imagery across all markets.

THE OUTCOME:

By leveraging state-of-the-art 3D technology, we created a digital campaign world. Spaces, people, and product scenarios were computer-generated, making them easily adaptable to local markets. This innovative approach not only enables efficient international deployment but also saves resources and creates assets that can be used long-term.

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