The Bundesverband Garten-, Landschafts- und Sportplatzbau e. V. (BGL) recognized that, despite its tradition and brand recognition, their image had become dated and needed an update. This was necessary not only to appeal to a younger and broader target audience, but also to showcase new communication channels to members and make it easier for customers to find qualified professionals.

Everyone desires a beautiful garden, but not every garden owner has the time and expertise to transform their garden into their favorite spot. That’s where the landscapers of the BGLs step in. And where do people find inspiration for their own style? Online, of course. Therefore, it was crucial to increase presence across all popular channels and prioritize the search function for qualified professionals. The communication needed to become more emotional, approachable, and contemporary to ensure customers feel heard and understood.