ratiopharm is a manufacturer of generic drugs, but in this case, an innovator. The first and only ibuprofen powder on the market deserves a fitting market début: IBU-ratiopharm^® direkt. The benefit: you can take it easily on the go, without water.

How do we sell a completely new, unprecedented form of taking medication as a rival to the common tablet? How do we communicate the benefit of taking the product without water? And how do pharmacies pitch it to their customers who have already found a painkiller that works for them?

Pharmacy customers rely on the recommendation of PTs and pharmacists. This is why we focus all our efforts on sales and fitted the pharmacies with everything they need to pitch the product effectively. The whole works, from product training for purchasing and pharmacy personnel, targeted selling support and promotional materials that draw attention to IBU-ratiopharm® direkt in the pharmacy, including attention-grabbing window dressing, info leaflets, and give-aways for pharmacy customers.