Bosch Siemens Hausgeräte
New positioning
Print communication emotional and colloquial: a new logo, lively images, user-friendly texts.
New positioning for Bosch Siemens Home Appliances New positioning for Bosch Siemens Home Appliances ‹ Back Four basic needs communicated clearly. THE INITIAL SITUATION: “Simply Healthy” embodies a completely new strategic direction in communicating Bosch white goods....
New brand image
Brand relaunch for Naturana. Brand relaunch for Naturana. ‹ Back Future rooted in tradition. Tradition becomes the future. A new brand identity including slogan and imagery. THE INITIAL SITUATION: Naturana has been producing premium underwear for 100 years. The...
Awareness campaign
Awareness campaign for GPM Awareness campaign for GPM ‹ Back German Association for Project Management – Changing the world with projects. THE INITIAL SITUATION: Die Deutsche Gesellschaft für Projektmanagement (German Project Management Association) turns out...