IVSt is confronted with a serious image problem: The traffic sign industry has a shadowy existence in the public eye. The work of the people who manufacture, install and maintain traffic signs on a daily basis is taken for granted and receives little attention. At the same time, there is a lack of public awareness of the immense importance of well-maintained traffic signs for the safety of all road users. As a result, the entire sector was seen as uninnovative and unattractive. In this situation, the Structural Commission of the IVSt recognised the need to take active countermeasures.

We want to improve the image of the traffic sign industry by emphasising its innovative strength and the safety relevance of its products. At the same time, we want to raise awareness of road safety in the professional world by providing information about new developments and regulations. Our aim is to recognise the importance of the traffic sign industry and its employees and to further strengthen professional knowledge in the sector.

The result is the sign newspaper, which has established itself as ‘Europe’s largest construction yard newspaper’. It is aimed specifically at professionals in the traffic sign industry and has quickly proved to be a valuable communication tool for IVSt. The newspaper offers a balanced mix of in-depth specialist knowledge and entertaining elements. It recognises the commitment of those working in the industry, conveys technical know-how and provides information on various aspects of traffic sign production and maintenance. It covers current developments as well as fundamental safety aspects and legal framework conditions. The sign magazine has established itself as an integral part of industry communication and makes an important contribution to raising awareness of the importance of road safety.