IBU-ratiopharm® direkt

The first and only Ibuprofen powder

IBU-ratiopharm® direkt

BACK

The Ibuprofen innovation – power launch.

BRIEF

ratiopharm is a manufacturer of generic drugs, but in this case, an innovator. The first and only ibuprofen powder on the market deserves a fitting market début: IBU-ratiopharm® direkt. The benefit: you can take it easily on the go, without water.

CHALLENGE

How do we sell a completely new, unprecedented form of taking medication as a rival to the common tablet? How do we communicate the benefit of taking the product without water? And how do pharmacies pitch it to their customers who have already found a painkiller that works for them?

SOLUTION

Pharmacy customers rely on the recommendation of PTs and pharmacists. This is why we focus all our efforts on sales and fitted the pharmacies with everything they need to pitch the product effectively. The whole works, from product training for purchasing and pharmacy personnel, targeted selling support and promotional materials that draw attention to IBU-ratiopharm® direkt in the pharmacy, including attention-grabbing window dressing, info leaflets, and give-aways for pharmacy customers.

Case ratiopharm Ibu direkt
Case ratiopharm Ibu direkt

Pflichttext

IBU-ratiopharm® direkt 200 mg Pulver zum Einnehmen
IBU-ratiopharm® direkt 400 mg Pulver zum Einnehmen
Wirkstoff: Ibuprofen. Anwendungsgebiete: Kurzzeitige symptomatische Behandlung von: leichten bis mäßig starken Schmerzen, Fieber. -direkt 200 mg: Anwendung bei Kindern ab 20 kg Körpergewicht (ab 6 Jahren), Jugendlichen und Erwachsenen. -direkt 400 mg: Anwendung bei Jugendlichen ab 40 kg Körpergewicht (ab 12 Jahren) und Erwachsenen. Warnhinw.: Pulver enthält Glucose und Sorbitol. Status: Apothekenpflichtig. Stand: 10/19. Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker.

Die CREW AG advertising agency is a full-service agency founded in Stuttgart in 1983.
Owner-managed and a member of GWA (Association of Communication Agencies), it is one of Germany’s leading communication service providers.

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