Engaging storytelling for innovative digital services

An activating story and convincing arguments that establish digital fire protection as a future topic in the market.

THE INITIAL SITUATION:

The Bosch Energy and Building Solutions division offers not only hardware in the field of fire protection, but also innovative digital services under the name NEXOSPACE. We were commissioned to develop a campaign that positions Bosch as a leading provider of digital fire protection.

THE PROJECT OBJECTIVES:

The advantages of digital fire protection and the straightforward entry through digital services were not yet widely recognised in the market. The aim was therefore to claim this topic for Bosch and demonstrate to the target audience the high relevance for the efficient and safe operation of their fire protection systems.

THE OUTCOME:

Based on a workshop with the Bosch team, we developed a comprehensive, activating story about why now is precisely the right time to get started with digital fire protection. The topic has its own dedicated landing page with blog posts, which are promoted through accompanying social media campaigns. This keeps the subject highly topical.

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