Because no two requirements are the same.

What sets this campaign apart is that it doesn’t start with the machine, but with the people behind it. And, with the TruBend Series 3000, it is tapping into markets that TRUMPF has not yet addressed.

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THE INITIAL SITUATION:

With the TruBend Series 3000, TRUMPF is launching a bending machine in the mid-range segment – thereby targeting medium-sized companies, a target group that has not been the focus of attention until now. The launch marks the start of an umbrella campaign that brings together the entire TRUMPF bending portfolio under the slogan “Bending matters”.

THE PROJECT OBJECTIVES:

Maximum attention for a new generation of machines – and a clear positioning moment for TRUMPF. The focus is not on the machine, but on the people who work with it. The campaign aims to show that TRUMPF understands its customers’ real needs – and has the right solution for them.

THE OUTCOME:

For the first time, TRUMPF is showing real people in real-life work situations – a deliberate break from the industry’s traditional technical communication. Each target group is addressed in its own language, with its own arguments – directly linked to the benefits of the respective machine. Always under the shared slogan “Bending matters”. Embedded within TRUMPF’s new corporate design, a visual language emerges that combines approachability with premium quality – brought to life in a corporate film, flyers and a revamped website.

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