The water market is highly competitive, profits slim. Customers are seduced by special offers, the trend is towards the low-price segment, quality water is under pressure. “Aqua Römer” tackled these challenges by launching a new elegant glass bottle designed to raise consumer awareness for the quality of the contents.

Another fact in this market: advertised mineral water sells better. But who can afford it? How to create presence without spending millions? Decisions to buy a certain water at usually made at PoS. The closer the campaign is linked to a specific retailer, the more successful it is.

We produced a variety of short animated films for use on Facebook. Always new, always different, but always with the same message: “Power your day. Celebrate the moment.” The films were individualised to include a local touch. Basically, anyone living in Korntal would view a film featuring their retailer in Korntal.