Podcast
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AI forecasts for effective assets
That’s what it’s all about:
This recording of the live podcast from May 15, 2025 offers valuable insights into the world of AI-powered predictions for marketing. Michael Frank, CEO/Owner of Crew, and Hans Jacobsen, Senior Account Executive – DACH at Neurons, share their knowledge on how to achieve better marketing results.
We all face the challenge of correctly assessing the impact of our marketing assets. Hans Jacobsen shows how we can predict campaign performance with scientific precision. Learn how Neurons predicts customer responses with 95% accuracy and how these insights help us make better decisions.
The combination of creativity and data-driven decisions is the path to impactful assets.
Do you have questions for Hans Jacobsen? Feel free to contact him via LinkedIn: https://www.linkedin.com/in/hans-jacobsen/
You can find out more about Neurons here: https://www.neuronsinc.com
You can find more in-depth literature with these two book recommendations:
- Thomas Zoega Ramsoy, the founder of Neurons, has published several books
- Think fast, think slow by Daniel Kahneman (author), Thorsten Schmidt (translator)
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How do we make our organisation AI-ready?
This video is a recording of the live podcast from 3 April 2025, in which host Michael Frank, CEO/owner of Crew, welcomes AI expert Kiki Wöhl, Co-Founder & CEO of the DECAID Academy, as a guest.
The two will provide insights and practical input on how organisations can take the path to AI readiness. Kiki Wöhl, an experienced expert in the field of change management, will share valuable practical tips on how teams can be won over to change around the topic of AI and best practices for implementing AI. She also shows how to deal with learning content that changes quickly.
Benefit from the insights from the podcast to prepare your organisation for the future.
Do you have questions for Kiki Wöhl? Feel free to contact her via LinkedIn: https://www.linkedin.com/in/kikiwoehl/.
Further information on the DECAID Academy can be found on the website.
Becoming AI-ready doesn’t just mean operating ChatGPT or Midjourney – it’s a complete change management process that takes place on many levels.
Co-Founder & CEO der DECAID Academy
in the podcast “Get the goods moving.”
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Successful communication on the Chinese market
The video is a recording from the live podcast from 18 February 2025. In this episode, host Michael Frank, …
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Quality assurance in content production
The video is a recording from the live podcast on 28 November 2024. In this episode, host Michael Frank, …
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Marketing and sales alignment on LinkedIn
The video is a recording from the live podcast on 31 October 2024. Find out how closer collaboration between marketing and sales …
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Digital health: AI – the new pulse of life?
In the latest episode of “The Pallets Must Go”, presenter Michael Frank and Jonathan von Gratkowski explore the intersection …
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Mastering change: sales success in the digital age
Dr Julia Leonore Titze was born in Düren in 1984. As a qualified psychologist, trainer and coach and as the founder and …
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How to turn sales into a science
As we all know, you can make a science out of anything. In some cases, you wonder …
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New Work: What the work of tomorrow may look like
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How a global aid organisation emerges from a personal catastrophe.
Serkan Eren, 38, was a fitness coach before he founded the aid organisation …
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How to make pharmacies successful and become successful in pharmacies.
130 employees, four branches. At first glance, that doesn’t sound like a …
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How HARTMANN launches new products during Covid-19.
A large-scale product launch was planned to consolidate and expand the company’s position on the market. Everything was going …
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How to capture an audience and take sales communication to new heights.
Internal podcasts are THE current hot topic in internal communication. And in this case, focusing on the speaker’s own .…
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How to win over pharmacy teams.
“Good prices. Good recovery.” We’re all familiar with it. After all, it is the tag line of Germany’s most well-known medicine brand…
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How to stay a start-up after 135 years.
“We create quality of life”, as DR. KADE says, for all of 135 years. With brands that everyone knows …
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How to talk to be the talk of the town.
At the interface between sales and marketing, somewhere along the line …
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How to rev up a bicycle.
A stroke of luck for all those who want to deal with the formation of a market: the rapid development of the …
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How a sales pitch saves lives with an inspiring story.
Managing a brand icon isn’t always plain sailing. David Grossmann …
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How to get marketing for a lift off the ground.
Prof. Rembert Horstmann is a sales legend. Now chair at the prestigious …