Crew Insights
The Podcast
Our podcast is called “Get the goods moving”. The subtitle: “The podcast at the interface between marketing and sales.” In each episode, Michael Frank interviews personalities who deal with this subject. Experts from marketing and sales, from the field and the classroom. The interplay of marketing and sales is explored from ever-changing perspectives. Listen in. It’s worth it.
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Episode #22
GEO – How do we get visible in LLMs?
What it’s about: How can companies get noticed by AI search engines like ChatGPT, Gemini, or Perplexity? In the CREW INSIGHTS Live Podcast on May 19th 2026, Michael Frank (Board Member/Partner, DIE CREW AG) and Noah Lutz (SEO, SEA, GEO & AI Automation Specialist, Noah Lutz Online Marketing) discuss what Generative Engine Optimization means today – and why solid SEO remains the foundation of any GEO strategy.
Here’s what to look forward to:
- GEO and SEO: Why the two go hand in hand and why GEO without an SEO foundation simply doesn’t work
- Citations: How brand mentions on third-party sites increase a company’s chances of being cited by LLMs
- Content structure: Which elements – introductions, FAQs, bullet lists, schema markups – make content easier for LLMs to process
- Industry directories: Why platforms like Trustpilot, Kununu, or Wer-kennt-den-Besten are back on the radar
- Local visibility: The role Google Maps and review platforms play in AI-driven search
- GEO audit process: How Noah Lutz analyses and optimises a company’s LLM visibility
- Quick wins: What companies can do right now – without overcomplicating it
- Brand positioning: Why a clear specialisation is becoming a ranking factor in AI search
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Episode #21
Pharmaceutical e-commerce with strategy
That’s what it’s all about:
Pharmaceutical e-commerce is growing rapidly. Mail-order pharmacies dominate, but Amazon is becoming an important player. How can pharmaceutical manufacturers succeed in this dynamic market?
In this CREW INSIGHTS Live podcast on 25 September 2025, Michael Frank (CEO/owner of DIE CREW AG), Kai Wanner (Senior Consultant Digital/E-Sales DIE CREW AG) and Dr Marc Hense (Director eCommerce/Customer Excellence at ratiopharm) will provide insights into strategic pharmaceutical e-commerce.
Here’s what to look forward to:
- Amazon: Strategic use of the marketplace and integration of pharmacy customers
- Brand protection: Amazon Brand Registry as essential protection
- Pharmacovigilance: compliance lessons and professional setup for sensitive topics
- Organisational development: new skills for marketing, sales and logistics
- Brand management: professional content for higher conversion rates
- Complexity: shop systems, requirements and content strategy
- Collaboration: marketing-sales exchange as a success factor
- Future trends: retail media & full funnel
E-commerce is growing at almost double-digit rates, while high street shops are currently experiencing difficulties.
Director eCommerce/Custimer Excellence at ratiopharm
in the podcast “Get the goods moving.”
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Intelligent process automation: How EMMA AI creates time for value-adding activities
This recording of the live podcast from 9 July 2025 shows how you can gain valuable time for strategic projects through intelligent process …
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AI forecasts for effective assets
This recording of the live podcast from May 15, 2025 offers valuable insights into the world of AI-powered predictions for …
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How do we make our organisation AI-ready?
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Successful communication on the Chinese market
The video is a recording from the live podcast from 18 February 2025. In this episode, host Michael Frank, …
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Quality assurance in content production
The video is a recording from the live podcast on 28 November 2024. In this episode, host Michael Frank, …
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Marketing and sales alignment on LinkedIn
The video is a recording from the live podcast on 31 October 2024. Find out how closer collaboration between marketing and sales …
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Digital health: AI – the new pulse of life?
In the latest episode of “The Pallets Must Go”, presenter Michael Frank and Jonathan von Gratkowski explore the intersection …
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Mastering change: sales success in the digital age
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How to turn sales into a science
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New Work: What the work of tomorrow may look like
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How a global aid organisation emerges from a personal catastrophe.
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How to make pharmacies successful and become successful in pharmacies.
130 employees, four branches. At first glance, that doesn’t sound like a …
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How HARTMANN launches new products during Covid-19.
A large-scale product launch was planned to consolidate and …
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How to capture an audience and take sales communication to new heights.
Internal podcasts are THE current hot topic in internal communication …
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How to win over pharmacy teams.
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How to stay a start-up after 135 years.
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How to talk to be the talk of the town.
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How to rev up a bicycle.
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How a sales pitch saves lives with an inspiring story.
Managing a brand icon isn’t always plain sailing. David Grossmann …
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How to get marketing for a lift off the ground.
Prof. Rembert Horstmann is a sales legend. Now chair at the prestigious …