A new beer from Dinkelacker Schwaben Bräu. Das Hopfensommer [Hop summer]. Fresh, light and limited to the summer months. We want to whet a thirst for it everywhere: out-of-home, on the radio, at PoS, in social media and in stores.

Breaking old habits to try something new. We had to persuade people to give this beer a chance. Fast. Because the Hopfensommer beer is only available for a short period and its unique freshness only lasts a few months.

Enjoy life, being together, having fun. Things we all sorely missed during the pandemic. Our idea: we embrace the summer together and take our target audience along with us. With a visual in the follow-me perspective and a call-to-action headline. Who can resist such a call?