18V testing campaign: When real professionals speak for real power

The probably biggest test campaign ever turned sceptical craftspeople into convinced BITURBO fans

18V testing campaign: When real professionals speak for real power

‹ BACK

Game changers are difficult to sell – especially when dealing with a target group that tends to be sceptical. We helped Bosch Professional establish its revolutionary BITURBO technology across Europe through authentic testimonials from craftspeople.

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THE INITIAL SITUATION:

With its BITURBO technology, Bosch Professional has developed what are arguably the most powerful cordless tools in the industry. Tools that are at least as powerful as corded power tools, if not more so – a real game changer for the entire industry.

THE PROJECT OBJECTIVES:

The problem: craftspeople were sceptical. How could we get them to test the BITURBO tools themselves and share their honest experiences with others? And how could we turn these authentic stories into cross-media content that really convinces?

THE OUTCOME:

For Bosch, we launched what is probably the largest three-stage 18V testing campaign ever: first, we raised awareness, then we invited users across Europe to test the tools – in exchange for honest video content. In the end, real professionals spoke for us and convinced their colleagues with authentic experiences.

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For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers. More information

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For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers. More information

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