Making a WOW Impact in the Value Segment

International product campaign for dormakaba’s new reversible key system.

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Positioning dormakaba’s new reversible key system revy in the competitive value-for-money segment through an emotional “WOW!” concept.

THE INITIAL SITUATION:

dormakaba, inventor of the reversible key and premium access solutions provider, faced the opportunity to enter the growing value-for-money segment. With the new reversible key system revy, dormakaba strategically expanded its product portfolio to reach new target groups including wholesalers and end customers.

THE PROJECT OBJECTIVES:

The campaign was intended to position revy as a smart, reliable, and affordable reversible key system. This meant convincing partners of the sales benefits while showcasing security and comfort features to end users. A key challenge was ensuring dormakaba’s premium DNA remained recognizable even in the value segment.

THE OUTCOME:

Our “WOW!” concept resulted in an international campaign that uses surprising communication to create attention and invite closer inspection. A comprehensive marketing package including key visuals, sales brochures, flyers, POS materials, and social media content supports the market entry. The modular campaign transforms revy’s technical advantages into emotional experiences, convincing both target groups through clear messaging.

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