Metz moover

Nationwide product launch

Metz moover

BACK

Moving the city. And the electric scooter market.

BRIEF

Electric scooters are deemed a solution to urban traffic problems. Metz Moover is one of the highest quality electric scooters on the market, built and developed in Germany. Our brief was both a product launch and raising awareness for a new kind of mobility.

CHALLENGE

You can’t buy Moover anywhere. The first step was therefore to inspire and encourage as many retailers as possible to stock the Moover. Thus classic B2B. A nationwide B2C campaign was to follow on from a successful sell-in. The challenge was to develop a campaign that worked and was effective in both B2B and B2C.

SOLUTION

Flexibility was the key. A campaign sporting impactful headlines and attention-grabbing graphics and typography. In terms of tonality, cheeky, self-confident, different. The look, always new, but always recognisable. From flyers at PoS for retailers to billboards, the right headline and look ensured immediate recall: “Metz Moover”

Case Metz Moover

Die CREW AG advertising agency is a full-service agency founded in Stuttgart in 1983.
Owner-managed and a member of GWA (Association of Communication Agencies), it is one of Germany’s leading communication service providers.

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