Kalkhoff Integrale

Product launch

Kalkhoff Integrale

BACK

How we helped Kalkhoff ride to success.

BRIEF

Kalkhoff is one of Germany’s traditional bicycle brands and a pioneer in the field of electric bikes. In 2015, the brand set new standards in this segment with its Integrale model. It was the first electric bike with a battery fully integrated into the frame and an extremely sporty design.

CHALLENGE

Like most of its competitors, in 2013/14 Kalkhoff was faced with the problem that a brand manufacturer plays a much smaller role in decisions to buy than in other sectors. The main reason is that the quality of a bicycle has been long defined by its components.

SOLUTION

We turned the Integrale innovation into the communicative flagship for the Kalkhoff brand relaunch as “STATE OF E-ART”. The brand’s new advertising presence sets it apart from competitors with amusing, cheeky headlines and a minimalist look that focuses on the product. This eye-catching look created maximum recall across all touch points and an extremely successful product launch.

Case Kalkhoff Integrale Bikes
Case Kalkhoff Integrale Bikes

Die CREW AG is an advertising agency is a full-service agency founded in Stuttgart in 1983.
Owner-managed and a member of GWA (Association of Communication Agencies), it is one of Germany’s leading communication service providers.

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