Kalkhoff Integrale

Product launch

Kalkhoff Integrale

BACK

How we helped Kalkhoff ride to success.

BRIEF

Kalkhoff is one of Germany’s traditional bicycle brands and a pioneer in the field of electric bikes. In 2015, the brand set new standards in this segment with its Integrale model. It was the first electric bike with a battery fully integrated into the frame and an extremely sporty design.

CHALLENGE

Like most of its competitors, in 2013/14 Kalkhoff was faced with the problem that a brand manufacturer plays a much smaller role in decisions to buy than in other sectors. The main reason is that the quality of a bicycle has been long defined by its components.

SOLUTION

We turned the Integrale innovation into the communicative flagship for the Kalkhoff brand relaunch as “STATE OF E-ART”. The brand’s new advertising presence sets it apart from competitors with amusing, cheeky headlines and a minimalist look that focuses on the product. This eye-catching look created maximum recall across all touch points and an extremely successful product launch.

Case Kalkhoff Integrale Bikes
Case Kalkhoff Integrale Bikes

Die CREW AG advertising agency is a full-service agency founded in Stuttgart in 1983.
Owner-managed and a member of GWA (Association of Communication Agencies), it is one of Germany’s leading communication service providers.

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