Corporate design for GaLaBau:

A new look for the Bundesverband Garten-, Landschafts- und Sportplatzbau e. V. and its member companies.

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Revitalising an association requires more than just fresh colours. We developed a corporate design for the Bundesverband Garten-, Landschafts- und Sportplatzbau e. V.that gives all member companies room to grow.

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THE INITIAL SITUATION:

Deep roots, new paths: Bundesverband Garten-, Landschafts- und Sportplatzbau e. V. combines tradition with a committed membership base. As social media continues to flourish and AI tools pop up everywhere, it needs a presence that keeps pace with these developments. After all, the digital future has long since arrived in gardens.

THE PROJECT OBJECTIVES:

Making the association fit for the digital future and ensuring that all member companies can use the new design easily, flexibly and independently. With a holistically designed portfolio of measures that motivate them to actively use it.

THE OUTCOME:

We developed a dynamic, strong corporate design. With concise fonts, fresh colours and clear guidelines for all member companies. Plus templates for advertisements, social media, films and presentations, as well as a newly designed member magazine. For member companies that can use the new image to present themselves to the outside world and thus position themselves in a contemporary way with their own customers. And for an association that is flourishing and growing into the future.

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