{"id":36236,"date":"2025-12-18T13:45:08","date_gmt":"2025-12-18T12:45:08","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/trade-fair-concept-ish-2025\/"},"modified":"2025-12-18T13:47:52","modified_gmt":"2025-12-18T12:47:52","slug":"trade-fair-concept-ish-2025","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/trade-fair-concept-ish-2025\/","title":{"rendered":"Trade fair concept ISH 2025"},"content":{"rendered":"

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World of experience instead of trade fair booth. The approachable trade show by Bosch Home Comfort. <\/h1>\n

HELLO Climate Hero. <\/h2>\n

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World of experience instead of trade fair booth.<\/h1>\n

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\u2039<\/b> BACK<\/b><\/h3>\n

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Emotional, authentic and incredibly tangible: the trade fair concept “HELLO Climate Hero.” puts installers in the spotlight and positions Bosch Home Comfort as an equal partner.<\/p>\n

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THE INITIAL SITUATION:<\/h3>\n

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Bosch Home Comfort is one of the leading technology companies in the field of heating, water and air conditioning. The market for heating and air conditioning technology is highly competitive. Installers face enormous challenges: constantly changing legislation, a complex subsidy landscape, staff shortages and digital transformation. They need a partner who gives them security and simplifies their work. <\/span><\/p>\n

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THE PROJECT OBJECTIVES:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

An innovative trade fair concept was to be developed for ISH 2025 \u2013 the world’s leading trade fair for the industry. The goal: to win installers and heating engineers as strong partners, deepen existing relationships and position Bosch Home Comfort emotionally and authentically as a strong, trustworthy partner. <\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”headline-small” _builder_version=”4.27.4″ text_text_color=”#479ad5″ text_font_size=”11px” text_letter_spacing=”1px” custom_margin=”||0px|” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

With the concept “HELLO Climate Hero.”, we put installers in the spotlight. The centrepiece alongside the innovative product range: the Klimahelden Schmiede \u2013 the Bosch Home Comfort partner programme \u2013 was presented in a hands-on way at the exhibition stand. It offered incredibly tangible ways to make work easier: a scanner app for simple heating load calculation, individually foiled heat pump models and HomeCom Pro for remote control of heating systems. From the exhibition walls to our own exhibition magazine to the presentation for the “Get ready” programme for young master craftsmen \u2013 we could implement the entire concept. The result was a trade fair appearance with high recognition value. The Bosch Home Comfort employees featured in the campaign motifs reinforced the authentic sense of closeness. We were given the opportunity to organize and carry out the photo shoot for this purpose. We also used the pictures of the employees for social media posts. In this way, we positioned Bosch Home Comfort as an equal partner who understands and supports the true heroes of the trade.<\/span>
<\/span>The result: The trade fair appearance was convincing across the board with high visitor frequency, increased interest in the partner program, and valuable conversations that directly contributed to the business objectives.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/12\/BHC-ISH-2025-1.jpg” title_text=”BHC-ISH-2025-1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

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[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/12\/BHC-ISH-2025-2.jpg” title_text=”BHC-ISH-2025-2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2023\/08\/Michael-Frank.jpg” alt=”Michael Frank” title_text=”Michael-Frank” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.4″ width=”100%” module_alignment=”right” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”right” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-30px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_padding=”|||0px|false|false” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]Michael Frank<\/strong>
\nChief executive officer | Owner[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.24.2″ custom_margin=”20px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

I look forward to hearing from you:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]E-mail: m.frank@diecrew.de<\/a>
\nPhone: 0711\/13545-59<\/a>
\nLinkedIn: Michael Frank<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/06\/Loren_Vollmar.jpg” alt=”Loren Vollmar” title_text=”Loren_Vollmar” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.4″ width=”100%” module_alignment=”right” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”right” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_scale_linked=”off” transform_translate=”-30px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]Loren Vollmar<\/strong>
\nSenior Account Manager | Unit Manager[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.24.2″ custom_margin=”20px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

I look forward to hearing from you:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]E-mail: l.vollmar@diecrew.de<\/a>
\nPhone: 0711\/13545-64<\/a>
\nLinkedIn: Loren Vollmar<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” border_width_top=”1px” border_color_top=”#DDDDDD” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” custom_css_main_element=”display: flex !important;||flex-direction: column !important;||justify-content: center !important;||height: 100% !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#003D58″ text_font_size=”18px” text_orientation=”center” custom_margin=”|0px|20px|0px|false|false” custom_padding=”||||false|false” border_color_right=”#DDDDDD” locked=”off” global_colors_info=”{}”]<\/p>\n

or click directly here:<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/diecrew.en\/contact\/” button_text=”Contact form” disabled_on=”off|off|off” admin_label=”Mehr Erfahren” module_class=”mehr-erfahren-spezialcrew” _builder_version=”4.27.4″ custom_button=”on” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”|700||on|||||” button_use_icon=”off” custom_margin=”|40%||40%|false|false” custom_margin_tablet=”0px|20%|0px|20%|false|false” custom_margin_phone=”|0%|0px|0%|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” z_index_tablet=”500″ custom_css_main_element=”height: 50px;” button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

World of experience instead of trade fair booth. The approachable trade show by Bosch Home Comfort. HELLO Climate Hero. 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