{"id":35260,"date":"2025-10-29T15:54:23","date_gmt":"2025-10-29T14:54:23","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/grinding-meets-grace\/"},"modified":"2026-02-19T15:28:49","modified_gmt":"2026-02-19T14:28:49","slug":"grinding-meets-grace","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/grinding-meets-grace\/","title":{"rendered":"Grinding Meets Grace"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.27.4″ background_enable_color=”off” background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/10\/Header-Sia-Desktop.jpg” background_blend=”multiply” min_height=”450px” height=”450px” max_height=”450px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”grau580-box” _builder_version=”4.27.4″ min_height=”350px” height=”350px” max_height=”350px” custom_margin=”||||false|false” custom_padding=”||||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” _builder_version=”4.27.5″ header_text_color=”#FFFFFF” width=”120%” global_colors_info=”{}”]<\/p>\n

Product launch of 5500 siastyle for sia Abrasives<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.4″ background_color=”#969696″ background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/10\/Header-Sia-Mobile.jpg” background_blend=”multiply” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.27.5″ min_height=”300px” height=”300px” max_height=”300px” custom_padding=”||0px||false|false” z_index_tablet=”500″ custom_css_main_element=”display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.5″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Product launch of 5500 siastyle for sia Abrasives<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”copy-tiny” _builder_version=”4.27.5″ text_font=”|||on|||||” text_text_color=”#003D58″ text_letter_spacing=”0.5px” link_option_url=”javascript:history.go(-1)” locked=”off” global_colors_info=”{}”]\u2039<\/b> Back<\/strong><\/a>[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”two-copy” _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

Standing out in the competitive professional grinding market: how a strong design concept and our emotional messages established the 5500 siastyle abrasives series.
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”case-1″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_stops_tablet=”#2b87da 0%|#29c4a9 100%” background_color_gradient_stops_phone=”#2b87da 0%|#29c4a9 100%” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” z_index_tablet=”9″ z_index_phone=”9″ filter_hue_rotate_tablet=”0deg” 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box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” disabled=”%91object HTMLInputElement%93″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#dddddd” disabled_on=”on|off|off” module_class=”case-2-teiler” _builder_version=”4.16″ custom_margin=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.5″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

THE INITIAL SITUATION:<\/h3>\n

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With its new abrasives series 5500 siastyle, sia Abrasives had the opportunity to assert itself and grow in a highly competitive market. The challenge was to win over the demanding target group of professional craftsmen and stand out from the competition. The new product was therefore not only equipped with an innovative coating design with ceramic abrasive grain, but also uses a novel layer technology that allows the abrasive side to be printed without the design being lost during grinding. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ custom_margin=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-small” _builder_version=”4.27.4″ text_line_height=”1.6em” z_index_tablet=”500″ global_colors_info=”{}”]This completely new technical possibility gave us the chance to use a stylish design concept to create an emotional brand experience that goes far beyond the mere communication of technical details, thereby positioning the sia Abrasives brand as an innovative and creative partner in the abrasives market.[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ custom_margin=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-small” _builder_version=”4.27.4″ text_line_height=”1.6em” z_index_tablet=”500″ global_colors_info=”{}”]The result is a state-of-the-art product that has never been seen before on the market in this form: not only technologically sophisticated, with new helpful features, but also colorful, eye-catching, and distinctive. All under the new name: siastyle. Embedded in modern storytelling with a wide range of measures from product design and packaging to film, social media communication, and classic information materials.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/10\/Sia-Case-2.jpg” title_text=”Sia-Case-2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”20%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2026\/01\/Boris-Pollig.png” alt=”Boris Pollig” title_text=”Boris-Pollig” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.4″ width=”75%” module_alignment=”left” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”right” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-60px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”20%” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.4″ text_text_color=”#333333″ ul_font_size=”16px” min_height=”9.6px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Boris Pollig<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]Head of Creation I Executive Management[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.27.4″ height=”10px” custom_margin=”10px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]I look forward to hearing from you:<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

E-Mail: b.pollig@diecrew.de<\/a>
Phone: 0711\/13545-53<\/a>
LinkedIn: Boris Pollig<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”200ms” animation_intensity_slide=”20%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/12\/Sandra-Seemann.png” alt=”Sandra Seemann” title_text=”Sandra-Seemann” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.4″ width=”75%” module_alignment=”left” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”right” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_scale_linked=”off” transform_translate=”-60px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”200ms” animation_intensity_slide=”20%” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||0px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Sandra Seemann<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Project manager<\/p>\n

[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.27.4″ height=”10px” custom_margin=”10px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]I look forward to hearing from you:<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]E-mail: s.seemann@diecrew.de<\/a>
\nPhone: 0711\/13545-32<\/a>
\nLinkedIn: Sandra Seemann<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” animation_style=”slide” animation_direction=”bottom” animation_delay=”250ms” animation_intensity_slide=”20%” border_width_top=”1px” border_color_top=”#DDDDDD” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” custom_css_main_element=”display: flex !important;||flex-direction: column !important;||justify-content: center !important;||height: 100% !important;” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.5″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#003D58″ text_font_size=”14px” text_orientation=”center” custom_margin=”|0px|20px|0px|false|false” custom_padding=”||||false|false” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” border_color_right=”#DDDDDD” locked=”off” global_colors_info=”{}”]<\/p>\n

or click directly here:<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”http:\/\/www.diecrew.de\/en\/contact” button_text=”Contact form” button_alignment=”center” disabled_on=”off|off|off” admin_label=”Button primary” module_class=”crew-button primary” _builder_version=”4.27.4″ custom_button=”on” button_font=”|700||on|||||” button_use_icon=”off” z_index_tablet=”500″ custom_css_main_element=”height: 50px;||max-width:250px;||width:100%;||text-align:center;” button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width:100%;||margin:auto;” custom_css_main_element_tablet=”height: 50px;||max-width:250px;||width:100%;||text-align:center;”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Product launch of 5500 siastyle for sia AbrasivesProduct launch of 5500 siastyle for sia Abrasives\u2039 BackStanding out in the competitive professional grinding market: how a strong design concept and our emotional messages established the 5500 siastyle abrasives series. 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