{"id":34822,"date":"2025-09-25T18:17:05","date_gmt":"2025-09-25T16:17:05","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/digital-personnel-marketing-efficient-and-effective\/"},"modified":"2026-05-19T07:30:19","modified_gmt":"2026-05-19T05:30:19","slug":"digital-personnel-marketing-efficient-and-effective","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/digital-personnel-marketing-efficient-and-effective\/","title":{"rendered":"Digital personnel marketing \u2013 efficient and effective"},"content":{"rendered":"

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Digital personnel marketing for Bosch<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.5″ background_enable_color=”off” background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/09\/Bosch-PAC-Credentials-2-Final2.jpg” background_blend=”multiply” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.27.6″ min_height=”320px” height=”320px” max_height=”320px” custom_padding=”||0px||false|false” hover_enabled=”0″ z_index_tablet=”500″ custom_css_main_element=”display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.6″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” header_font_size=”32px” sticky_enabled=”0″]<\/p>\n

Digital personnel marketing for Bosch<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”copy-tiny” _builder_version=”4.27.5″ text_font=”|||on|||||” text_text_color=”#003D58″ text_letter_spacing=”0.5px” link_option_url=”javascript:history.go(-1)” locked=”off” global_colors_info=”{}”]\u2039<\/b> Back<\/strong><\/a>[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”two-copy” _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

Efficient implementation and effective results for social media, newsletters, and websites.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”case-1″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_stops_tablet=”#2b87da 0%|#29c4a9 100%” background_color_gradient_stops_phone=”#2b87da 0%|#29c4a9 100%” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” z_index_tablet=”9″ z_index_phone=”9″ filter_hue_rotate_tablet=”0deg” 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THE INITIAL SITUATION:<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-small” _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

The Bosch People Acquisition Campus focuses on personnel marketing for the Robert Bosch GmbH. We actively support Bosch’s career channels on social media, the newsletter for applicants, and the website blog entries. Our contact persons are the interface between us as an agency and the Bosch departments. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ custom_margin=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-small” _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ global_colors_info=”{}”]The customers were already clear about their goals: employer branding, recruiting, and retention \u2013 ideally with an increase in reach, views, and interactions. At the same time, they wanted greater efficiency, simpler processes, and to address a broad target group with relevant content as well as current trends.[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ custom_margin=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-small” _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

We used tools and a special briefing form to bring structure and efficiency to the processes. Using content formats and relevant content developed by us, we were able to tailor the content more specifically to the target group and enhance the digital presence overall through a consistent look and tone.<\/span><\/p>\n

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[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/09\/Bosch-Case-2025-Teil-043-e1758727695524.jpg” alt=”Case” title_text=”Bosch-Case-2025-Teil-043″ force_fullwidth=”on” _builder_version=”4.27.4″ custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”200ms” animation_intensity_slide=”20%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2026\/01\/Patricia-Koenig.png” alt=”Patricia Ko\u0308nig” title_text=”Patricia-Ko\u0308nig” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.6″ width=”75%” width_tablet=”75%” width_phone=”50%” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_scale_linked=”off” transform_translate=”-60px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”200ms” animation_intensity_slide=”20%” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.4″ text_text_color=”#333333″ ul_font_size=”16px” min_height=”9.6px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Patricia K\u00f6nig<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Senior Digital Project Manager<\/p>\n

[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.27.4″ height=”10px” custom_margin=”10px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]I look forward to hearing from you:<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]E-mail: p.koenig@diecrew.de<\/a>
\nPhone: 0711\/13545-0<\/a>
\nLinkedIn: Patricia K\u00f6nig<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”20%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2026\/01\/Sophie-Fuchs.png” alt=”Sophie Fuchs” title_text=”Sophie-Fuchs” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.6″ width=”75%” width_tablet=”75%” width_phone=”50%” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”left” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-60px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”20%” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.4″ text_text_color=”#333333″ ul_font_size=”16px” min_height=”9.6px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Sophie Fuchs<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Online Marketing Manager<\/p>\n

[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.27.4″ height=”10px” custom_margin=”10px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]I look forward to hearing from you:<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]E-mail: s.fuchs@diecrew.de<\/a>
\nPhone: 0711\/13545-0<\/a>
\nLinkedIn: Sophie Fuchs<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” animation_style=”slide” animation_direction=”bottom” animation_delay=”250ms” animation_intensity_slide=”20%” border_width_top=”1px” border_color_top=”#DDDDDD” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” custom_css_main_element=”display: flex !important;||flex-direction: column !important;||justify-content: center !important;||height: 100% !important;” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.5″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#003D58″ text_font_size=”14px” text_orientation=”center” custom_margin=”|0px|20px|0px|false|false” custom_padding=”||||false|false” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” border_color_right=”#DDDDDD” locked=”off” global_colors_info=”{}”]<\/p>\n

or click directly here:<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”http:\/\/www.diecrew.de\/en\/contact” button_text=”Contact form” button_alignment=”center” disabled_on=”off|off|off” admin_label=”Button primary” module_class=”crew-button primary” _builder_version=”4.27.4″ custom_button=”on” button_font=”|700||on|||||” button_use_icon=”off” z_index_tablet=”500″ custom_css_main_element=”height: 50px;||max-width:250px;||width:100%;||text-align:center;” button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width:100%;||margin:auto;” custom_css_main_element_tablet=”height: 50px;||max-width:250px;||width:100%;||text-align:center;”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital personnel marketing for BoschDigital personnel marketing for Bosch\u2039 BackEfficient implementation and effective results for social media, newsletters, and websites.THE INITIAL SITUATION:The Bosch People Acquisition Campus focuses on personnel marketing for the Robert Bosch GmbH. We actively support Bosch’s career channels on social media, the newsletter for applicants, and the website blog entries. 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