{"id":32552,"date":"2025-04-15T16:10:12","date_gmt":"2025-04-15T14:10:12","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/market-launch-of-synofen\/"},"modified":"2026-02-20T13:26:06","modified_gmt":"2026-02-20T12:26:06","slug":"market-launch-of-synofen","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/market-launch-of-synofen\/","title":{"rendered":"Market Launch of Synofen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.27.4″ background_enable_color=”off” background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/04\/header-ratiopharm-synofen-desktop.jpg” background_blend=”multiply” min_height=”450px” height=”450px” max_height=”450px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.16″ min_height=”350px” height=”350px” max_height=”350px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” _builder_version=”4.27.5″ header_text_color=”#FFFFFF” width=”40%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Market launch of
Synofen by ratiopharm<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.5″ background_color=”rgba(51,51,51,0.21)” background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/04\/header-ratiopharm-synofen-mobile.jpg” background_blend=”multiply” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.27.5″ min_height=”300px” height=”300px” max_height=”300px” custom_padding=”||0px||false|false” z_index_tablet=”500″ custom_css_main_element=”display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Market launch of Synofen by ratiopharm<\/span><\/h1>\n

” content_phone=”<\/p>\n

Market
\nlaunch of Synofen by ratiopharm<\/span><\/h1>\n

” content_last_edited=”on|desktop” admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.5″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Market launch of Synofen by ratiopharm<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||||false|false” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”copy-tiny” _builder_version=”4.27.5″ text_font=”|||on|||||” text_text_color=”#003D58″ text_letter_spacing=”0.5px” link_option_url=”javascript:history.go(-1)” locked=”off” global_colors_info=”{}”]\u2039<\/b> Back<\/strong><\/a>[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Fast, strong, and awarded the Bronze Effie: the target group-specific
concept across all channels for the market launch of the painkiller Synofen. <\/h1>\n

” content_phone=”<\/p>\n

Fast, strong, and awarded the Bronze Effie: the target group-specific concept across
all channels for the market launch of the painkiller Synofen.<\/h1>\n

” content_last_edited=”off|desktop” admin_label=”Big Headline” module_class=”two-copy” _builder_version=”4.27.5″ text_text_color=”#003D58″ text_font_size=”36px” text_line_height=”1.4em” locked=”off” global_colors_info=”{}”]<\/p>\n

Fast, strong, and awarded the Bronze Effie: the target group-specific concept across all channels for the market launch of the painkiller Synofen.<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”case-1″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_stops_tablet=”#2b87da 0%|#29c4a9 100%” background_color_gradient_stops_phone=”#2b87da 0%|#29c4a9 100%” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” z_index_tablet=”9″ z_index_phone=”9″ filter_hue_rotate_tablet=”0deg” 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box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” disabled=”%91object HTMLInputElement%93″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#dddddd” disabled_on=”on|off|off” module_class=”case-2-teiler” _builder_version=”4.16″ custom_margin=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

THE INITIAL SITUATION:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]ratiopharm is the number one in the pain medication market. In January 2023, a new pain medication was introduced: Synofen \u2013 the combination of paracetamol and ibuprofen in a single tablet. The market is dominated by single-ingredient preparations, and combination products are still viewed critically in pharmacies and are less frequently recommended. [\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]The goal is to successfully establish Synofen in the pain medication market by highlighting the product benefits of the active ingredient combination and clearing up misunderstandings about combination products. Both among the pharmacy team and customers. [\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]Recommendations from pharmacies are trusted. Therefore, we developed a communication strategy across all channels, reaching from sales to pharmacies to end customers. Our sales promotion measures were provided to the sales team to bring Synofen into pharmacies through sell-in, to engage the pharmacy team and to equip them for successful positioning and sell-out. At the point of sale, Synofen was made visible at all touchpoints along the customer journey through sidewalk posters, window displays, floor stands, counter displays and shelf elements. Through consistent communication in brick-and-mortar pharmacies as well as e-commerce platforms, we ensured a consistent appearance: target group-specific communication and various assets fulfill the different needs of users and offer a genuine alternative to a consultation in the pharmacy. Another highlight: triplets embody the triple effect and have replaced the established brand asset of twins for this campaign. Together with the Publicis Group, we won the Bronze Effie Award \u2013 the triplet power has paid off. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/04\/Case-ratiopharm-Markteinfuehrung-Synofen-01.jpg” title_text=”Case-ratiopharm-market-launch-Synofen-01″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/04\/Case-ratiopharm-Markteinfuehrung-Synofen-02.jpg” title_text=”Case-ratiopharm-market-launch-Synofen-02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/04\/Case-ratiopharm-Markteinfuehrung-Synofen-03.jpg” title_text=”Case-ratiopharm-market-launch-Synofen-03″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/04\/Case-ratiopharm-Markteinfuehrung-Synofen-04.jpg” title_text=”Case-ratiopharm-market-launch-Synofen-04″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/04\/Case-ratiopharm-Markteinfuehrung-Synofen-05.jpg” title_text=”Case-ratiopharm-market-launch-Synofen-05″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_enable_color=”off” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_text_color=”#666666″ global_colors_info=”{}”]Pflichttext<\/b><\/p>\n

Synofen<\/b>
\nWirkstoff:<\/b> 500 mg Paracetamol, 200 mg Ibuprofen. Anwendungsgebiete:<\/b> Synofen wird angewendet zur kurzzeitigen symptomatischen Behandlung von leichten bis m\u00e4\u00dfig starken Schmerzen. Synofen ist speziell anwendbar bei Schmerzen, die durch alleinige Anwendung von Ibuprofen oder Paracetamol nicht gelindert werden k\u00f6nnen. Apothekenpflichtig. Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre \u00c4rztin, Ihren Arzt oder in Ihrer Apotheke. 2\/25.<\/strong> <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”20%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/12\/Martin-Suessmuth.png” alt=”Martin Su\u0308\u00dfmuth” title_text=”Martin-Su\u0308\u00dfmuth” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.4″ width=”75%” module_alignment=”left” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”right” module_alignment_last_edited=”on|desktop” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-60px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”20%” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.4″ text_text_color=”#333333″ ul_font_size=”16px” min_height=”9.6px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Martin Su\u0308\u00dfmuth<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]Chief executive officer | Owner[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.27.4″ height=”10px” custom_margin=”10px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]I look forward to hearing from you:<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

E-Mail: m.suessmuth@diecrew.de<\/a>
Phone: 0711\/13545-37<\/a>
LinkedIn: martin-s\u00fc\u00dfmuth<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”200ms” animation_intensity_slide=”20%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2026\/01\/Freia-Katharina-Fischbach.png” alt=”Freia Katharina Fischbach” title_text=”Freia-Katharina-Fischbach” align_tablet=”” align_phone=”left” align_last_edited=”on|desktop” _builder_version=”4.27.4″ width=”75%” module_alignment=”left” custom_margin=”|0px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”|0px|10px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|tablet” z_index_tablet=”500″ module_alignment_tablet=”right” module_alignment_phone=”right” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_scale_linked=”off” transform_translate=”-60px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”200ms” animation_intensity_slide=”20%” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||0px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Freia Katharina Fischbach<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”16px” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

Head of Unit | Senior Client Consultant<\/p>\n

[\/et_pb_text][et_pb_divider color=”#dddddd” disabled_on=”off|off|off” module_class=”case-2-teiler” _builder_version=”4.27.4″ height=”10px” custom_margin=”10px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”0px||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]I look forward to hearing from you:<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#333333″ text_font_size=”14px” text_line_height=”1.6em” ul_font_size=”16px” custom_margin=”||10px||false|false” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” ul_font_size_tablet=”” ul_font_size_phone=”22px” ul_font_size_last_edited=”on|phone” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]E-Mail: f.fischbach@diecrew.de<\/a>
\nPhone: 0711\/13545-52<\/a>
\nLinkedIn: freia-katharina-fischbach<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” animation_style=”slide” animation_direction=”bottom” animation_delay=”250ms” animation_intensity_slide=”20%” border_width_top=”1px” border_color_top=”#DDDDDD” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” custom_css_main_element=”display: flex !important;||flex-direction: column !important;||justify-content: center !important;||height: 100% !important;” global_colors_info=”{}”][et_pb_text module_class=”three-small” _builder_version=”4.27.5″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#003D58″ text_font_size=”14px” text_orientation=”center” custom_margin=”|0px|20px|0px|false|false” custom_padding=”||||false|false” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” border_color_right=”#DDDDDD” locked=”off” global_colors_info=”{}”]<\/p>\n

or click directly here:<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”http:\/\/www.diecrew.de\/en\/contact” button_text=”Contact form” button_alignment=”center” disabled_on=”off|off|off” admin_label=”Button primary” module_class=”crew-button primary” _builder_version=”4.27.4″ custom_button=”on” button_font=”|700||on|||||” button_use_icon=”off” z_index_tablet=”500″ custom_css_main_element=”height: 50px;||max-width:250px;||width:100%;||text-align:center;” button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width:100%;||margin:auto;” custom_css_main_element_tablet=”height: 50px;||max-width:250px;||width:100%;||text-align:center;”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Market launch ofSynofen by ratiopharmMarket launch of Synofen by ratiopharm\u2039 BackFast, strong, and awarded the Bronze Effie: the target group-specific concept across all channels for the market launch of the painkiller Synofen.THE INITIAL SITUATION:ratiopharm is the number one in the pain medication market. 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