{"id":30937,"date":"2025-02-27T10:22:37","date_gmt":"2025-02-27T09:22:37","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/tradition-meets-vision\/"},"modified":"2026-05-19T07:32:24","modified_gmt":"2026-05-19T05:32:24","slug":"tradition-meets-vision","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/tradition-meets-vision\/","title":{"rendered":"Tradition Meets Vision"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_image=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/02\/Header-_-Galabau-_-1920px-_-Desktop_V2.jpg&#8221; background_blend=&#8221;multiply&#8221; min_height=&#8221;450px&#8221; height=&#8221;450px&#8221; max_height=&#8221;450px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;350px&#8221; height=&#8221;350px&#8221; max_height=&#8221;350px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Banner + Text&#8221; _builder_version=&#8221;4.27.5&#8243; header_text_color=&#8221;#FFFFFF&#8221; width=&#8221;120%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"font-weight: 400;\">Two image films for the BGL<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.5&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2025\/02\/Header-_-Galabau-_-1920px-_-mobile_V2.jpg&#8221; background_blend=&#8221;multiply&#8221; min_height=&#8221;400px&#8221; height=&#8221;400px&#8221; max_height=&#8221;400px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.27.6&#8243; min_height=&#8221;320px&#8221; height=&#8221;320px&#8221; max_height=&#8221;320px&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Banner + Text&#8221; module_class=&#8221;one-small&#8221; _builder_version=&#8221;4.27.6&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_font_size=&#8221;32px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Two image films for the BGL<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||50px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Small Headline&#8221; module_class=&#8221;copy-tiny&#8221; 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V. (BGL) recognized that, despite its tradition and brand recognition, their image had become dated and needed an update. This was necessary not only to appeal to a younger and broader target audience, but also to showcase new communication channels to members and make it easier for customers to find qualified professionals.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE PROJECT OBJECTIVES:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Everyone desires a beautiful garden, but not every garden owner has the time and expertise to transform their garden into their favorite spot. That&#8217;s where the landscapers of the BGLs step in. And where do people find inspiration for their own style? Online, of course. Therefore, it was crucial to increase presence across all popular channels and prioritize the search function for qualified professionals. The communication needed to become more emotional, approachable, and contemporary to ensure customers feel heard and understood.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE OUTCOME:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]The two films offer specific thematic approaches that highlight both the variety of services and the expertise of landscape gardeners. Through successful implementation, the online presence was strengthened, providing over 4,000 small and medium-sized member companies with an innovative tool for approaching customers \u2013 all in just two shooting days! We produced a long version of approximately 1:45 minutes and derived 15- and 16-second versions in 16:9, 4:5, and 9:16 formats. Versions with and without voiceover and subtitles were created for accessibility. Various assets including bumper ads, 30-second Truplay videos, static banners for META, and website banners were generated. 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_builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#333333&#8243; text_line_height=&#8221;1.6em&#8221; ul_font_size=&#8221;16px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; ul_font_size_tablet=&#8221;16px&#8221; ul_font_size_phone=&#8221;22px&#8221; ul_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Chief executive officer | Owner[\/et_pb_text][et_pb_divider color=&#8221;#dddddd&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;case-2-teiler&#8221; _builder_version=&#8221;4.27.4&#8243; height=&#8221;10px&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; 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text_line_height=&#8221;1.6em&#8221; ul_font_size=&#8221;16px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; ul_font_size_tablet=&#8221;&#8221; ul_font_size_phone=&#8221;22px&#8221; ul_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]E-Mail: <a style=\"color: #479ad5;\" href=\"mailto:m.steybe@diecrew.de\">m.steybe@diecrew.de<\/a><br \/>\nPhone:<a style=\"color: #479ad5;\" href=\"tel:0711135450\"> 0711\/13545-0<\/a><br \/>\nLinkedIn: <a style=\"font-decoration: underline; color: #479ad5;\" href=\"https:\/\/www.linkedin.com\/in\/marcel-steybe-0ba175a4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marcel Steybe<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Desiree Riedel<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;copy-tiny&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#333333&#8243; text_line_height=&#8221;1.6em&#8221; ul_font_size=&#8221;16px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; ul_font_size_tablet=&#8221;16px&#8221; ul_font_size_phone=&#8221;22px&#8221; ul_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Project manager\/producer[\/et_pb_text][et_pb_divider color=&#8221;#dddddd&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;case-2-teiler&#8221; _builder_version=&#8221;4.27.4&#8243; height=&#8221;10px&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; 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text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;14px&#8221; text_line_height=&#8221;1.6em&#8221; ul_font_size=&#8221;16px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; ul_font_size_tablet=&#8221;&#8221; ul_font_size_phone=&#8221;22px&#8221; ul_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>E-Mail: <a style=\"color: #479ad5;\" href=\"mailto:d.riedel@diecrew.de\">d.riedel@diecrew.de<\/a><br \/>Phone:<a style=\"color: #479ad5;\" href=\"tel:0711135450\"> 0711\/13545-0<\/a><br \/>LinkedIn: <a style=\"font-decoration: underline; color: #479ad5;\" href=\"https:\/\/www.linkedin.com\/in\/desiree-riedel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desiree Riedel<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; 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