{"id":23148,"date":"2024-04-12T10:55:19","date_gmt":"2024-04-12T08:55:19","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/like-it-social-media\/"},"modified":"2026-05-19T07:34:50","modified_gmt":"2026-05-19T05:34:50","slug":"sto-social-media","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/","title":{"rendered":"Social media launch,
content creation and community management"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.27.5″ background_color=”rgba(51,51,51,0.5)” background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Header_final-2.png” background_blend=”multiply” min_height=”450px” height=”450px” max_height=”450px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.16″ min_height=”350px” height=”350px” max_height=”350px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” _builder_version=”4.27.5″ header_text_color=”#FFFFFF” width=”60%” global_colors_info=”{}”]<\/p>\n

Social media strategy for Sto Germany<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.5″ background_color=”rgba(51,51,51,0.5)” background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Header-sto-SoMe.png” background_blend=”multiply” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.27.6″ min_height=”320px” height=”320px” max_height=”320px” custom_padding=”||0px||false|false” hover_enabled=”0″ z_index_tablet=”500″ custom_css_main_element=”display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.6″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” header_font_size=”32px” sticky_enabled=”0″]<\/p>\n

Social media strategy for Sto Germany<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”copy-tiny” _builder_version=”4.27.5″ text_font=”|||on|||||” text_text_color=”#003D58″ text_letter_spacing=”0.5px” link_option_url=”javascript:history.go(-1)” locked=”off” global_colors_info=”{}”]\u2039<\/b> Back<\/strong><\/a>[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”two-copy” _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

Sto goes digital: successful social media communication.<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”2_5″ module_class=”case-1″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_stops_tablet=”#2b87da 0%|#29c4a9 100%” background_color_gradient_stops_phone=”#2b87da 0%|#29c4a9 100%” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” z_index_tablet=”9″ z_index_phone=”9″ filter_hue_rotate_tablet=”0deg” filter_hue_rotate_phone=”0deg” filter_saturate_tablet=”100%” filter_saturate_phone=”100%” filter_brightness_tablet=”100%” filter_brightness_phone=”100%” filter_contrast_tablet=”100%” filter_contrast_phone=”100%” filter_invert_tablet=”0%” filter_invert_phone=”0%” filter_sepia_tablet=”0%” filter_sepia_phone=”0%” filter_opacity_tablet=”100%” filter_opacity_phone=”100%” filter_blur_tablet=”0px” filter_blur_phone=”0px” animation_duration_tablet=”1000ms” animation_duration_phone=”1000ms” animation_delay_tablet=”0ms” animation_delay_phone=”0ms” animation_intensity_slide_tablet=”50%” animation_intensity_slide_phone=”50%” animation_intensity_zoom_tablet=”50%” animation_intensity_zoom_phone=”50%” animation_intensity_flip_tablet=”50%” animation_intensity_flip_phone=”50%” animation_intensity_fold_tablet=”50%” animation_intensity_fold_phone=”50%” animation_intensity_roll_tablet=”50%” animation_intensity_roll_phone=”50%” animation_starting_opacity_tablet=”0%” animation_starting_opacity_phone=”0%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” disabled=”%91object HTMLInputElement%93″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#dddddd” disabled_on=”on|off|off” _builder_version=”4.16″ width=”100%” custom_margin=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/02\/sto-logo.jpg” title_text=”sto-logo” _builder_version=”4.23.4″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ module_class=”case-2″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_stops_tablet=”#2b87da 0%|#29c4a9 100%” background_color_gradient_stops_phone=”#2b87da 0%|#29c4a9 100%” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” z_index_tablet=”9″ z_index_phone=”9″ filter_hue_rotate_tablet=”0deg” filter_hue_rotate_phone=”0deg” filter_saturate_tablet=”100%” filter_saturate_phone=”100%” filter_brightness_tablet=”100%” filter_brightness_phone=”100%” filter_contrast_tablet=”100%” filter_contrast_phone=”100%” filter_invert_tablet=”0%” filter_invert_phone=”0%” filter_sepia_tablet=”0%” filter_sepia_phone=”0%” filter_opacity_tablet=”100%” filter_opacity_phone=”100%” filter_blur_tablet=”0px” filter_blur_phone=”0px” animation_duration_tablet=”1000ms” animation_duration_phone=”1000ms” animation_delay_tablet=”0ms” animation_delay_phone=”0ms” animation_intensity_slide_tablet=”50%” animation_intensity_slide_phone=”50%” animation_intensity_zoom_tablet=”50%” animation_intensity_zoom_phone=”50%” animation_intensity_flip_tablet=”50%” animation_intensity_flip_phone=”50%” animation_intensity_fold_tablet=”50%” animation_intensity_fold_phone=”50%” animation_intensity_roll_tablet=”50%” animation_intensity_roll_phone=”50%” animation_starting_opacity_tablet=”0%” animation_starting_opacity_phone=”0%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” disabled=”%91object HTMLInputElement%93″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#dddddd” disabled_on=”on|off|off” module_class=”case-2-teiler” _builder_version=”4.16″ custom_margin=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.5″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

THE INITIAL SITUATION:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]Sto is a leading manufacturer of external wall insulation systems and offers everything related to the efficient coating of buildings. Their portfolio also includes innovative solutions for energy-saving construction and high-quality products such as insulation materials, plasters, facade and interior colors. Our task as an agency was and is to prepare and manage the launch and subsequent continuation of the Sto Germany channels on Instagram and LinkedIn, as well as to further expand the Facebook channel.[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]In order to survive next to the huge competition from other social media accounts on the platforms, the question arises as to how you can make a convincing launch. Especially if you are a company from the construction industry that addresses a specific target group consisting of specialized tradespeople, architects and owners and is therefore in a niche area on social media. The challenge was clear: to stand out from the crowd and post engaging content in order to use the social media channels as a supporting element for sales and brand awareness.[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Through an inspiring and informative social media presence that initially focuses on three key areas: Increasing brand awareness, showing references and bringing the products closer to the target audience. To do this, goals are defined in regular strategy meetings. The creative exchange ensures relevant and target group-orientated content. By establishing content formats, we ensure that the community recognises the brand. But honestly, the secret to success lies in the fact that Sto and the crew work together perfectly. We complement each other very well, both in the creation of content and in community management. We are proud of this – and it shows in the figures:<\/p>\n

Facebook: <\/a>14.680 followers
Instagram: <\/a>11.900 Subscribers
LinkedIn: <\/a>3.370 followers<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n

\n
\n
\n
<\/div>\n
\n
<\/div>\n
\n

You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n

More Information<\/a> <\/div>\n

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

<\/div>\n

[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Kachel34.jpg” alt=”Case” title_text=”Kachel3+4″ force_fullwidth=”on” _builder_version=”4.24.2″ custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n

\n
\n
\n
<\/div>\n
\n
<\/div>\n
\n

You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n

More Information<\/a> <\/div>\n

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

<\/div>\n

[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n

\n
\n
\n
<\/div>\n
\n
<\/div>\n
\n

You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n

More Information<\/a> <\/div>\n

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

<\/div>\n

[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.24.2″ global_colors_info=”{}”]<\/p>\n

\n
\n
\n
<\/div>\n
\n
<\/div>\n
\n

You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n

More Information<\/a> <\/div>\n

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

<\/div>\n

[\/et_pb_fullwidth_code][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media strategy for Sto GermanySocial media strategy for Sto Germany\u2039 BackSto goes digital: successful social media communication.THE INITIAL SITUATION:Sto is a leading manufacturer of external wall insulation systems and offers everything related to the efficient coating of buildings. Their portfolio also includes innovative solutions for energy-saving construction and high-quality products such as insulation materials, […]<\/p>\n","protected":false},"author":8,"featured_media":26175,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[108],"project_tag":[],"class_list":["post-23148","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-social-media-en"],"acf":[],"yoast_head":"\nSocial media launch,content creation and community management - Die Crew AG<\/title>\n<meta name=\"description\" content=\"Sto's social media strategy sets new standards. Discover creative approaches and effective measures for increasing brand presence online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media launch,content creation and community management - Die Crew AG\" \/>\n<meta property=\"og:description\" content=\"Sto's social media strategy sets new standards. Discover creative approaches and effective measures for increasing brand presence online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Die Crew AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T05:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Sto-Social-Media-Casekachel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/\",\"name\":\"Social media launch, content creation and community management - Die Crew AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Sto-Social-Media-Casekachel.jpg\",\"datePublished\":\"2024-04-12T08:55:19+00:00\",\"dateModified\":\"2026-05-19T05:34:50+00:00\",\"description\":\"Sto's social media strategy sets new standards. Discover creative approaches and effective measures for increasing brand presence online.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Sto-Social-Media-Casekachel.jpg\",\"contentUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Sto-Social-Media-Casekachel.jpg\",\"width\":1440,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/sto-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social media launch,content creation and community management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\",\"name\":\"Die Crew AG\",\"description\":\"Wir, die Stuttgarter Werbeagentur DIE CREW, stehen f\u00fcr Creative Sales Campaigning. Wir entwickeln Marken, machen Vertriebsorganisationen schlagkr\u00e4ftig, sorgen f\u00fcr Wirkung im Markt.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media launch,content creation and community management - Die Crew AG","description":"Sto's social media strategy sets new standards. Discover creative approaches and effective measures for increasing brand presence online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/","og_locale":"en_US","og_type":"article","og_title":"Social media launch,content creation and community management - Die Crew AG","og_description":"Sto's social media strategy sets new standards. Discover creative approaches and effective measures for increasing brand presence online.","og_url":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/","og_site_name":"Die Crew AG","article_modified_time":"2026-05-19T05:34:50+00:00","og_image":[{"width":1440,"height":1440,"url":"https:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Sto-Social-Media-Casekachel.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/","url":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/","name":"Social media launch, content creation and community management - Die Crew AG","isPartOf":{"@id":"https:\/\/www.diecrew.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Sto-Social-Media-Casekachel.jpg","datePublished":"2024-04-12T08:55:19+00:00","dateModified":"2026-05-19T05:34:50+00:00","description":"Sto's social media strategy sets new standards. Discover creative approaches and effective measures for increasing brand presence online.","breadcrumb":{"@id":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/#primaryimage","url":"https:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Sto-Social-Media-Casekachel.jpg","contentUrl":"https:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/04\/Sto-Social-Media-Casekachel.jpg","width":1440,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.diecrew.de\/en\/case\/sto-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.diecrew.de\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/www.diecrew.de\/en\/case\/"},{"@type":"ListItem","position":3,"name":"Social media launch,content creation and community management"}]},{"@type":"WebSite","@id":"https:\/\/www.diecrew.de\/en\/#website","url":"https:\/\/www.diecrew.de\/en\/","name":"Die Crew AG","description":"Wir, die Stuttgarter Werbeagentur DIE CREW, stehen f\u00fcr Creative Sales Campaigning. Wir entwickeln Marken, machen Vertriebsorganisationen schlagkr\u00e4ftig, sorgen f\u00fcr Wirkung im Markt.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.diecrew.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/project\/23148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/comments?post=23148"}],"version-history":[{"count":15,"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/project\/23148\/revisions"}],"predecessor-version":[{"id":44394,"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/project\/23148\/revisions\/44394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/media\/26175"}],"wp:attachment":[{"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/media?parent=23148"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/project_category?post=23148"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.diecrew.de\/en\/wp-json\/wp\/v2\/project_tag?post=23148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}