{"id":21811,"date":"2024-02-28T10:28:21","date_gmt":"2024-02-28T09:28:21","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/standardized-content-for-online-pharmacies\/"},"modified":"2026-05-19T07:37:20","modified_gmt":"2026-05-19T05:37:20","slug":"standardized-content-for-online-pharmacies","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/standardized-content-for-online-pharmacies\/","title":{"rendered":"Standardised brand presence in online pharmacies"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.23.4&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/02\/Header-ratiopharm-eToolbox-1920px-Desktop.jpg&#8221; min_height=&#8221;450px&#8221; height=&#8221;450px&#8221; max_height=&#8221;450px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;350px&#8221; height=&#8221;350px&#8221; max_height=&#8221;350px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Banner + Text&#8221; _builder_version=&#8221;4.27.5&#8243; header_text_color=&#8221;#FFFFFF&#8221; width=&#8221;55%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Uniform online pharmacies for <span style=\"text-transform:lowercase;\">ratiopharm<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.5&#8243; background_color=&#8221;#ff6600&#8243; background_enable_image=&#8221;off&#8221; min_height=&#8221;400px&#8221; height=&#8221;400px&#8221; max_height=&#8221;400px&#8221; background_color_phone=&#8221;#ff6600&#8243; background_last_edited=&#8221;off|phone&#8221; background_enable_color_phone=&#8221;on&#8221; background_enable_image_phone=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.27.6&#8243; min_height=&#8221;320px&#8221; height=&#8221;320px&#8221; max_height=&#8221;320px&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Banner + Text&#8221; module_class=&#8221;one-small&#8221; _builder_version=&#8221;4.27.6&#8243; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_font_size=&#8221;32px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 style=\"text-align: center;\">Uniform online pharmacies for <span style=\"text-transform: lowercase;\">ratiopharm<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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module_class=&#8221;two-copy&#8221; _builder_version=&#8221;4.27.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">The digital salesroom online pharmacy: uniform brand presence for ratiopharm.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;case-1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|||&#8221; custom_padding_phone=&#8221;|||&#8221; background_color_gradient_direction_tablet=&#8221;180deg&#8221; background_color_gradient_direction_phone=&#8221;180deg&#8221; 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header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]The focus is on the importance and potential of the digital sales area of online pharmacies. In particular, it is about creating and providing optimized content for these platforms on behalf of the client ratiopharm in order to present products and brands effectively and offer customers added value.[\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE PROJECT OBJECTIVES:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]Online pharmacies are continuously growing and with them the challenge of effectively differentiating themselves from the competition in this digital environment. For medicine manufacturers, there is a need to attract the attention of customers while ensuring a consistent and legally compliant brand presence. It&#8217;s about providing up-to-date and accurate product information in a dynamic and highly regulated market.[\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE OUTCOME:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]The solution was to create content specifically tailored to online pharmacies for the client ratiopharm. This included SEO-optimized product descriptions, product information tiles, keyword research, header banners and explanatory films. The content produced effectively supported product detail page optimization for the end customer. This promoted a consistent brand presence and ensured that only up-to-date and correct product information was used online, which also created legal certainty.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/02\/INT_19_011-_-ratiopharm-eToolbox-1920px-1.jpg&#8221; alt=&#8221;Case&#8221; title_text=&#8221;INT_19_011-_-ratiopharm-eToolbox-1920px-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.4&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.23.4&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"embed-container\"><!-- [et_pb_line_break_holder] -->   <\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"vimeo-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby85MTc0MjcwMDU\/Y29sb3I9ZmZmZmZmJnRpdGxlPTAmYnlsaW5lPTAmcG9ydHJhaXQ9MCZhdXRvcGxheT0xJmxvb3A9MSZtdXRlZD0xJmF1dG9wYXVzZT0wIiB3aWR0aD0iNjQwIiBoZWlnaHQ9IjM2MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhdXRvcGxheTsgZnVsbHNjcmVlbiIgYWxsb3dmdWxsc2NyZWVuPSIiPjwvaWZyYW1lPg==\">\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.diecrew.de\/wp-content\/uploads\/borlabs-cookie\/1\/vimeo_917427005.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Vimeo<\/strong>. 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Butylhydroxytoluol,\u00a0Propylenglykol u. einen Duftstoff mit Benzylalkohol (0,15 mg\/g Gel), Citronellol, Geraniol, Linalool, D-Limonen, Citral, Farnesol, Cumarin u. Eugenol. <strong>Apothekenpflichtig.<\/strong> 07\/25.\u00a0<\/p>\n<p style=\"font-size: 12px; line-height: 1.5em;\"><strong>Paracetalgin 500 mg Filmtabletten<\/strong><br \/><strong>Wirkstoff:<\/strong> Paracetamol. <strong>Anwendungsgebiete:<\/strong> Paracetalgin wird angewendet zur symptomatischen Behandlung von leichten bis mittelschweren Schmerzen und\/oder Fieber. <strong>Warnhinw.:<\/strong> Bei Schmerzen oder Fieber ohne \u00e4rztlichen Rat nicht l\u00e4nger anwenden als in der Packungsbeilage vorgegeben! AM enth. Glucose u. Sorbitol. <strong>Apothekenpflichtig.<\/strong> 12\/24. <strong>Zulassungsinhaber:<\/strong> ratiopharm GmbH, Graf-Arco-Str. 3, 89079 Ulm\u00a0<\/p>\n<p style=\"font-size: 12px; line-height: 1.5em;\"><strong>Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre \u00c4rztin, Ihren Arzt oder in Ihrer Apotheke.<\/strong> ratiopharm GmbH, Graf-Arco-Str. 3, 89079 Ulm, <strong>www.ratiopharm.de<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uniform online pharmacies for ratiopharmUniform online pharmacies for ratiopharm\u2039 BackThe digital salesroom online pharmacy: uniform brand presence for ratiopharm.THE INITIAL SITUATION:The focus is on the importance and potential of the digital sales area of online pharmacies. In particular, it is about creating and providing optimized content for these platforms on behalf of the client ratiopharm [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26161,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[117,113],"project_tag":[],"class_list":["post-21811","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-e-commerce-en","project_category-online-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Standardised brand presence in online pharmacies - Die Crew AG<\/title>\n<meta name=\"description\" content=\"Optimization of ratiopharm&#039;s online presence in online pharmacies through strategically tailored content and innovative content formats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diecrew.de\/en\/case\/standardized-content-for-online-pharmacies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standardised brand presence in online pharmacies - 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