{"id":21761,"date":"2024-02-27T16:13:02","date_gmt":"2024-02-27T15:13:02","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/amazon-appearance-for-ratiopharm\/"},"modified":"2026-05-19T07:37:41","modified_gmt":"2026-05-19T05:37:41","slug":"ratiopharm-amazon-performance","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/ratiopharm-amazon-performance\/","title":{"rendered":"Amazon presence"},"content":{"rendered":"

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Amazon
\npresence for ratiopharm<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.5″ background_color=”#ff6600″ background_enable_image=”off” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.27.6″ min_height=”320px” height=”320px” max_height=”320px” custom_padding=”||||false|false” hover_enabled=”0″ z_index_tablet=”500″ custom_css_main_element=”display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.5″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.6″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” header_font_size=”32px” sticky_enabled=”0″]<\/p>\n

Amazon appearance for ratiopharm<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”copy-tiny” _builder_version=”4.27.5″ text_font=”|||on|||||” text_text_color=”#003D58″ text_letter_spacing=”0.5px” link_option_url=”javascript:history.go(-1)” locked=”off” global_colors_info=”{}”]\u2039<\/b> Back<\/strong><\/a>[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”two-copy” _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

Optimized over-the-counter presence with customized content.<\/span><\/h2>\n

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hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” disabled=”%91object HTMLInputElement%93″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#dddddd” disabled_on=”on|off|off” module_class=”case-2-teiler” _builder_version=”4.16″ custom_margin=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.5″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

THE INITIAL SITUATION:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]E-commerce marketplaces such as Amazon are essential today. Online trade is also growing in the OTC medicines market. However, this requires careful maintenance of information and legally correct presentation. Brand presence often takes a back seat, as retailers post content independently but often do not have the necessary brand knowledge.[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]ratiopharm is not allowed to sell pharmacy-only products directly to end customers in Germany. On platforms such as Amazon, content cannot be maintained independently, as manufacturers need a license from Amazon to do so. In addition, B+ content, A+ content, brand stores, brand stories, brand registration, bullet points, SEO titles, product information tiles, videos, content experiments and category-specific data must be taken into account.[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

We created an ideal brand and product presence on Amazon for ratiopharm. We advise strategically, design uniformly, optimize assets and upload. This includes brand registration, ratiopharm brand store & story, optimized product listings (images, texts, A+ content, videos, product info tiles), support for duplicates, brand story, SEO analyses and regular updates.<\/p>\n

 <\/p>\n

ratiopharm Brand Store on Amazon<\/a><\/p>\n

Synofen Listing on Amazon<\/a><\/p>\n

 <\/p>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/02\/INT_19_011-ratiopharm-amazon-Brandstore-1920px-3.jpg” alt=”Case” title_text=”INT_19_011—ratiopharm-amazon-Brandstore-1920px-3″ force_fullwidth=”on” _builder_version=”4.23.4″ custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”copy-tiny” _builder_version=”4.27.5″ locked=”off” global_colors_info=”{}”]<\/p>\n

Pflichttext<\/b><\/p>\n

Synofen<\/strong>
Wirkstoffe:<\/strong> 500\u00a0mg Paracetamol,\u00a0200\u00a0mg Ibuprofen. Anwendungsgebiete:<\/strong> Synofen wird angewendet zur kurzzeitigen symptomatischen Behandlung von leichten bis m\u00e4\u00dfig starken Schmerzen. Synofen ist speziell anwendbar bei Schmerzen, die durch alleinige Anwendung von Ibuprofen oder Paracetamol nicht gelindert werden k\u00f6nnen. Apothekenpflichtig. Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre \u00c4rztin, Ihren Arzt oder in Ihrer Apotheke.<\/strong> 2\/25. ratiopharm GmbH, Graf-Arco-Str. 3, 89079 Ulm, www.ratiopharm.de<\/p>\n

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Amazon presence for ratiopharmAmazon appearance for ratiopharm\u2039 BackOptimized over-the-counter presence with customized content.THE INITIAL SITUATION:E-commerce marketplaces such as Amazon are essential today. Online trade is also growing in the OTC medicines market. However, this requires careful maintenance of information and legally correct presentation. Brand presence often takes a back seat, as retailers post content independently […]<\/p>\n","protected":false},"author":8,"featured_media":26165,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[126,117,113],"project_tag":[],"class_list":["post-21761","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-amazon-listings-brandstores-en","project_category-e-commerce-en","project_category-online-marketing-en"],"acf":[],"yoast_head":"\nAmazon presence - Die Crew AG<\/title>\n<meta name=\"description\" content=\"How we support ratiopharm in its successful e-commerce presence on Amazon, despite hurdles such as sales restrictions and brand management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diecrew.de\/en\/case\/ratiopharm-amazon-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon presence - Die Crew AG\" \/>\n<meta property=\"og:description\" content=\"How we support ratiopharm in its successful e-commerce presence on Amazon, despite hurdles such as sales restrictions and brand management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diecrew.de\/en\/case\/ratiopharm-amazon-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Die Crew AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T05:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diecrew.de\/wp-content\/uploads\/2024\/02\/ratiopharm-casekachel-amazon-brandstore.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/\",\"name\":\"Amazon presence - Die Crew AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ratiopharm-casekachel-amazon-brandstore.jpg\",\"datePublished\":\"2024-02-27T15:13:02+00:00\",\"dateModified\":\"2026-05-19T05:37:41+00:00\",\"description\":\"How we support ratiopharm in its successful e-commerce presence on Amazon, despite hurdles such as sales restrictions and brand management.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ratiopharm-casekachel-amazon-brandstore.jpg\",\"contentUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ratiopharm-casekachel-amazon-brandstore.jpg\",\"width\":1920,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/ratiopharm-amazon-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amazon presence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\",\"name\":\"Die Crew AG\",\"description\":\"Wir, die Stuttgarter Werbeagentur DIE CREW, stehen f\u00fcr Creative Sales Campaigning. 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