{"id":17633,"date":"2023-10-13T17:23:34","date_gmt":"2023-10-13T15:23:34","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/recruiting-campaign-machwasmitsicherheit\/"},"modified":"2026-05-18T16:26:00","modified_gmt":"2026-05-18T14:26:00","slug":"recruiting-campaign-machwasmitsicherheit","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/recruiting-campaign-machwasmitsicherheit\/","title":{"rendered":"#MachwasmitSicherheit recruiting campaign"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.22.1&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2023\/10\/Header-_-BDLS-_-1920px-_-Desktop2-1.jpg&#8221; min_height=&#8221;450px&#8221; height=&#8221;450px&#8221; max_height=&#8221;450px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;350px&#8221; height=&#8221;350px&#8221; max_height=&#8221;350px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Banner + Text&#8221; module_class=&#8221;one-small&#8221; _builder_version=&#8221;4.27.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Recruiting<br \/>\ncampaign for the<br \/>\nFederal Association<br \/>\nof Aviation Security Companies<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.5&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2023\/10\/Header-_-BDLS-_-1920px-_-Mobile.jpg&#8221; min_height=&#8221;400px&#8221; height=&#8221;400px&#8221; max_height=&#8221;400px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||||false|false&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.27.6&#8243; min_height=&#8221;320px&#8221; height=&#8221;320px&#8221; max_height=&#8221;320px&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Recruiting campaign for the Federal Association of Aviation Security Companies<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1 style=%22font-size: 30px;%22>Recruiting campaign for the Federal Association of Aviation Security <br \/>Companies<\/h1>\n<p>&#8221; content_last_edited=&#8221;off|phone&#8221; admin_label=&#8221;Banner + Text&#8221; module_class=&#8221;one-small&#8221; _builder_version=&#8221;4.27.6&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_font_size=&#8221;28px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Recruiting campaign for the Federal Association of Aviation Security Companies<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; 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header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]The German Aviation Security Association (BDLS) represents the interests of its members throughout Germany. It is also responsible for promoting their recruitment efforts. In this case, it is about recruiting aviation security specialists. The profession covers three key areas: Passenger and baggage screening, airport screening and airline security.[\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE PROJECT OBJECTIVES:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]During the Corona pandemic, passenger numbers on scheduled flights fell by 95%. As a result, security companies were forced to make massive job cuts. But by the summer of 2022, air travel in Germany was really picking up again. Travelers felt the effects of this, especially in the form of long waits at airports\u2014the shortage of security personnel was prevalent. A recruiting campaign was therefore needed quickly to raise awareness of aviation security as a career. [\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE OUTCOME:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Job seekers often don&#8217;t even consider the profession of aviation security specialist. Yet it is doubly attractive, especially for security-loving people. Our #MachwasmitSicherheit concept emphasizes the dual value of aviation security jobs: First, they provide security in the form of a job guarantee and good pay. At the same time, they offer practitioners the opportunity to contribute their responsible nature by making an important contribution to the safety of air travelers. Our strategy? We roll out our campaign, consisting of a wide range of digital communication tools, such as animated banners, giphys and social media content on promising platforms. Targeting based on pointedly defined personas ensures that potential applicants* feel attracted to the assets that are tailored to them in each case. From there, a link leads directly to the landing page we developed specifically for this purpose, where an uncomplicated application is possible at various locations.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2023\/10\/Case-lang-I-BDLS-Kampagne-I-1920px_NEU.jpg&#8221; alt=&#8221;Building The Positive Poster&#8221; title_text=&#8221;Case lang I BDLS Kampagne I 1920px_NEU&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.22.1&#8243; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recruiting campaign for the Federal Association of Aviation Security CompaniesRecruiting campaign for the Federal Association of Aviation Security Companies\u2039 BackUnder #MachwasmitSicherheit, we are looking for security specialists for Germany&#8217;s airports.THE INITIAL SITUATION:The German Aviation Security Association (BDLS) represents the interests of its members throughout Germany. It is also responsible for promoting their recruitment efforts. In [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26132,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[105,107,108,118],"project_tag":[],"project_collection":[],"class_list":["post-17633","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaigns-en","project_category-film-animation-en","project_category-social-media-en","project_category-websites-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case - Federal Association of Aviation Security Companies | DIE CREW AG<\/title>\n<meta name=\"description\" content=\"Discover the new recruitment campaign from the Federal Association of Aviation Security Companies. Safety as a calling. 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