{"id":12296,"date":"2022-02-03T10:24:54","date_gmt":"2022-02-03T09:24:54","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/ott-spezial-2\/"},"modified":"2026-05-19T07:47:11","modified_gmt":"2026-05-19T05:47:11","slug":"schussenrieder-product-campaign","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/schussenrieder-product-campaign\/","title":{"rendered":"Product campaign"},"content":{"rendered":"

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Ott Spezial
\nproduct
\ncampaign<\/h1>\n

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Ott Spezial
product campaign<\/h1>\n

” content_phone=”<\/p>\n

Ott Spezial
product
campaign<\/h1>\n

” content_last_edited=”off|phone” admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.6″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ header_font_size=”32px”]<\/p>\n

Ott Spezial
product
campaign<\/h1>\n

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Turning old into new: How we brought a beer legend back to life.
\n<\/h2>\n

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THE INITIAL SITUATION:<\/h3>\n

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The family-run Schussenrieder brewery wanted to revive a classic beer with its original recipe: the Ott Special which was very successful in the 1960s and 1970s. <\/p>\n

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THE PROJECT OBJECTIVES:<\/h3>\n

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The Schussenrieder brewery has grown considerably in recent years. Not a problem at first glance, however locals tend to go for small local breweries rather than a distant provider to whom they felt no emotional attachment. With our help, Ott Special was going to be a game changer. <\/p>\n

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THE OUTCOME:<\/h3>\n

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Together with Schussenrieder, we focused on their strengths, a regional product for true patriots. We added a dedicated customer magazine, attention-grabbing PoS, a classic design, matching retro barrels and crates and an impactful tag line. Today, all Schussenried and its environs know the true tase of northern Swabia.<\/p>\n

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Ott Spezial product campaignOtt Spezial product campaign\u2039 BackTurning old into new: How we brought a beer legend back to life. THE INITIAL SITUATION:The family-run Schussenrieder brewery wanted to revive a classic beer with its original recipe: the Ott Special which was very successful in the 1960s and 1970s. 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