{"id":12272,"date":"2022-02-03T11:40:03","date_gmt":"2022-02-03T10:40:03","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/kalkhoff-integrale\/"},"modified":"2026-02-20T12:21:22","modified_gmt":"2026-02-20T11:21:22","slug":"kalkhoff-product-launch-integrale","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/kalkhoff-product-launch-integrale\/","title":{"rendered":"Product launch"},"content":{"rendered":"

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Product launch
\nKalkhoff Integrale<\/h1>\n

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Product launch Kalkhoff Integrale<\/h1>\n

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\u201cSTATE OF E-ART\u201d \u2013 How we are helping Kalkhoff make a big splash.<\/h2>\n

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THE INITIAL SITUATION:<\/h3>\n

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Kalkhoff is one of Germany\u2019s traditional bicycle brands and a pioneer in the field of electric bikes. In 2015, the brand set new standards in this segment with its Integrale model. It was the first electric bike with a battery fully integrated into the frame and an extremely sporty design.<\/p>\n

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THE PROJECT OBJECTIVES:<\/h3>\n

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Like most of its competitors, in 2013\/14 Kalkhoff was faced with the problem that a brand manufacturer plays a much smaller role in decisions to buy than in other sectors. The main reason is that the quality of a bicycle has been long defined by its components.<\/p>\n

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THE OUTCOME:<\/h3>\n

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We turned the Integrale innovation into the communicative flagship for the Kalkhoff brand relaunch as \u201cSTATE OF E-ART\u201d. The brand\u2019s new advertising presence sets it apart from competitors with amusing, cheeky headlines and a minimalist look that focuses on the product. This eye-catching look created maximum recall across all touch points and an extremely successful product launch.<\/p>\n

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Product launch Kalkhoff IntegraleProduct launch Kalkhoff Integrale\u2039 Back\u201cSTATE OF E-ART\u201d \u2013 How we are helping Kalkhoff make a big splash.THE INITIAL SITUATION:Kalkhoff is one of Germany\u2019s traditional bicycle brands and a pioneer in the field of electric bikes. In 2015, the brand set new standards in this segment with its Integrale model. It was the […]<\/p>\n","protected":false},"author":8,"featured_media":26030,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[125,105,107,113,116,114,123,115,118],"project_tag":[],"class_list":["post-12272","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-cd-en","project_category-campaigns-en","project_category-film-animation-en","project_category-online-marketing-en","project_category-pos-en","project_category-strategy-en","project_category-trade-fairs-en","project_category-trade-marketing-en","project_category-websites-en"],"acf":[],"yoast_head":"\nKALKHOFF Integrale | DIE CREW AG<\/title>\n<meta name=\"description\" content=\"With the new e-bike "Integrale" Kalkhoff set completely new standards and with the matching brand relaunch we ensured maximum recognition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diecrew.de\/en\/case\/kalkhoff-product-launch-integrale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KALKHOFF Integrale | DIE CREW AG\" \/>\n<meta property=\"og:description\" content=\"With the new e-bike "Integrale" Kalkhoff set completely new standards and with the matching brand relaunch we ensured maximum recognition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diecrew.de\/en\/case\/kalkhoff-product-launch-integrale\/\" \/>\n<meta property=\"og:site_name\" content=\"Die Crew AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T11:21:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/06\/Kalkhoff-Casekachel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/\",\"name\":\"KALKHOFF Integrale | DIE CREW AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Kalkhoff-Casekachel.jpg\",\"datePublished\":\"2022-02-03T10:40:03+00:00\",\"dateModified\":\"2026-02-20T11:21:22+00:00\",\"description\":\"With the new e-bike \\\"Integrale\\\" Kalkhoff set completely new standards and with the matching brand relaunch we ensured maximum recognition.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Kalkhoff-Casekachel.jpg\",\"contentUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Kalkhoff-Casekachel.jpg\",\"width\":1920,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/kalkhoff-product-launch-integrale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Product launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\",\"name\":\"Die Crew AG\",\"description\":\"Wir, die Stuttgarter Werbeagentur DIE CREW, stehen f\u00fcr Creative Sales Campaigning. 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