{"id":12242,"date":"2022-02-03T12:05:02","date_gmt":"2022-02-03T11:05:02","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/schmid-gmbh\/"},"modified":"2025-01-10T10:05:30","modified_gmt":"2025-01-10T09:05:30","slug":"schmid-gmbh-brand-image-communication","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/schmid-gmbh-brand-image-communication\/","title":{"rendered":"Brand image and internal communication"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.16″ background_enable_color=”off” background_image=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/12\/Header-schmid-1920px-Desktop.jpg” min_height=”450px” height=”450px” max_height=”450px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.16″ min_height=”350px” height=”350px” max_height=”350px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font_size=”28px” text_line_height=”1.2em” header_font_size=”53px” header_line_height=”1.3em” header_2_font_size=”22px” background_layout=”dark” custom_margin=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”42px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Schmid GmbH<\/h1>\n

Brand presence and internal communication<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.16″ background_color=”#969696″ background_image=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/12\/Header-schmid-1920px-Mobile.jpg” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.16″ min_height=”300px” height=”300px” max_height=”300px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” _builder_version=”4.16″ text_font_size=”28px” text_line_height=”1.2em” header_font_size=”53px” header_line_height=”1.3em” header_2_font_size=”22px” background_layout=”dark” custom_margin=”200px||||false|false” text_font_size_tablet=”” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”42px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”text-align: center;” global_colors_info=”{}”]<\/p>\n

Schmid GmbH<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”headline-small” _builder_version=”4.16″ text_text_color=”#479ad5″ text_font_size=”11px” text_letter_spacing=”1px” custom_margin=”||0px|” link_option_url=”https:\/\/www.diecrew.de\/en\/work\/” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”]<\/p>\n

\u2039<\/b> BACK<\/b><\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”headline-big” _builder_version=”4.16″ text_font_size=”53px” text_line_height=”1.3em” header_font=”Open Sans|300|||||||” header_font_size=”52px” header_line_height=”1.2em” custom_padding=”40px||50px|||” text_font_size_tablet=”” text_font_size_phone=”42px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”33px” header_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

A double launch: new brand presence and new communication tools.<\/p>\n

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BRIEF<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|300|||||||” header_3_font=”Open Sans|300|||||||” header_3_font_size=”15px” header_3_line_height=”1.7em” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”” header_3_font_size_last_edited=”on|desktop” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Schmid is one of the foremost interior designers. The high quality standards and the brand\u2019s self-image had not yet been clearly communicated \u2013 not even to its own employees. <\/p>\n

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CHALLENGE<\/h3>\n

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The answers to the whys and wherefores of the Schmidt brand could be repeated verbatim by the management, but they were not enshrined in a brand story. Schmid\u2019s key brand ambassadors are the workers on the construction site who are difficult to reach with traditional in-house communication.<\/p>\n

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SOLUTION<\/h3>\n

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A new distinctive brand presence and strong brand messages that highlight the brand\u2019s qualities in all media, not to mention new approaches for in-house communication. We introduced the team messenger Slack to Schmid and SchmidRadio, internal podcasts that employees can listen to on their way to the construction site.<\/p>\n

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Schmid GmbH Brand presence and internal communicationSchmid GmbH\u2039 BACKA double launch: new brand presence and new communication tools.BRIEFSchmid is one of the foremost interior designers. The high quality standards and the brand\u2019s self-image had not yet been clearly communicated \u2013 not even to its own employees. 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