{"id":12219,"date":"2022-02-03T12:25:26","date_gmt":"2022-02-03T11:25:26","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/bosch-router\/"},"modified":"2026-05-18T16:38:33","modified_gmt":"2026-05-18T14:38:33","slug":"bosch-professional-product-launch-bosch-router","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/bosch-professional-product-launch-bosch-router\/","title":{"rendered":"Product launch
Bosch edge router"},"content":{"rendered":"

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Product launch for the Bosch Professional edge router<\/h1>\n

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Product launch for the Bosch Professional edge router<\/h1>\n

” content_phone=”<\/p>\n

Product
\nlaunch for
\nthe Bosch Professional edge router<\/h1>\n

” content_last_edited=”off|phone” admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.6″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” header_font_size=”32px” sticky_enabled=”0″]<\/p>\n

Product launch for the Bosch Professional edge router<\/h1>\n

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Pick up the router and be amazed.<\/h2>\n

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THE INITIAL SITUATION:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Bosch Professional has developed a world first for woodworkers. The first ergonomic edge router milling like no other. An edge router that is so innovative that there is nothing to touch it. Advertisers dream of products with USP. So we got to work on it.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Tradespeople regard Bosch Professional as an outstanding generalist. Woodworkers often rely on manufacturers who specialise in woodworking tools. Bosch Professional is not their first choice. That was the challenge: to credibly communicate that Bosch Professional is a genuine option for woodworkers. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

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We just needed to manage one thing. Get woodworkers to take the router into the palm of their hands. According to the briefing, the very feel of the router in the hand has an extraordinary effect. All we needed was a loud, activating headline, a social media campaign, and impactful PoS ideas. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/12\/case-lang-bosch-kantenfraese-01.jpg” alt=”Case Bosch Router Print” title_text=”case-lang-bosch-router-01″ force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”||-2px|||” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.19.0″ global_colors_info=”{}”]<\/p>\n

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Product launch for the Bosch Professional edge routerProduct launch for the Bosch Professional edge router\u2039 BackPick up the router and be amazed.THE INITIAL SITUATION:Bosch Professional has developed a world first for woodworkers. The first ergonomic edge router milling like no other. An edge router that is so innovative that there is nothing to touch it. […]<\/p>\n","protected":false},"author":1,"featured_media":26046,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[105,107,108],"project_tag":[],"class_list":["post-12219","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaigns-en","project_category-film-animation-en","project_category-social-media-en"],"acf":[],"yoast_head":"\nBosch Router | DIE CREW AG<\/title>\n<meta name=\"description\" content=\"Find out more about the social media campaign and POS measures for the new Bosch Professional edge milling machine here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diecrew.de\/en\/case\/bosch-professional-product-launch-bosch-router\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bosch Router | DIE CREW AG\" \/>\n<meta property=\"og:description\" content=\"Find out more about the social media campaign and POS measures for the new Bosch Professional edge milling machine here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diecrew.de\/en\/case\/bosch-professional-product-launch-bosch-router\/\" \/>\n<meta property=\"og:site_name\" content=\"Die Crew AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:38:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/06\/Bosch-Casekachel-Kantenfraese-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/\",\"name\":\"Bosch Router | DIE CREW AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Bosch-Casekachel-Kantenfraese-2.jpg\",\"datePublished\":\"2022-02-03T11:25:26+00:00\",\"dateModified\":\"2026-05-18T14:38:33+00:00\",\"description\":\"Find out more about the social media campaign and POS measures for the new Bosch Professional edge milling machine here.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Bosch-Casekachel-Kantenfraese-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Bosch-Casekachel-Kantenfraese-2.jpg\",\"width\":1920,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-bosch-router\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Product launchBosch edge router\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\",\"name\":\"Die Crew AG\",\"description\":\"Wir, die Stuttgarter Werbeagentur DIE CREW, stehen f\u00fcr Creative Sales Campaigning. 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