{"id":12213,"date":"2022-02-03T12:30:24","date_gmt":"2022-02-03T11:30:24","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/procore18v\/"},"modified":"2026-05-19T07:44:11","modified_gmt":"2026-05-19T05:44:11","slug":"bosch-professional-product-launch-procore18v","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/bosch-professional-product-launch-procore18v\/","title":{"rendered":"Product launch ProCORE18V"},"content":{"rendered":"

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PROCORE18V product launch<\/h1>\n

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PROCORE18V product launch<\/h1>\n

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The powerhouse for craftsmen: the launch of the most powerful Bosch battery ever.<\/h2>\n

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THE INITIAL SITUATION:<\/h3>\n

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Bosch Professional has developed its most powerful battery of all time, the ProCORE18V. This \u201cpro for pros\u201d impresses with up to 87 per cent more power and an exceptionally long service life. Our job was to introduce this powerhouse to the professionals. <\/p>\n

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THE PROJECT OBJECTIVES:<\/h3>\n

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The market for power tools and components is highly competitive. Tradespeople are overwhelmed with advertising daily. We needed a fast, concise, and original approach to convey the unprecedented towering power of this battery.<\/p>\n

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THE OUTCOME:<\/h3>\n

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The ProCORE18V is the Chuck Norris of batteries. We made that clear from the outset, with headlines that increasingly drive home the message, and with imagery rooted in the world of work, flanked by various measures to spotlight this incarnation of the supreme power tool accessory.<\/p>\n

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PROCORE18V product launchPROCORE18V product launch\u2039 BackThe powerhouse for craftsmen: the launch of the most powerful Bosch battery ever.THE INITIAL SITUATION:Bosch Professional has developed its most powerful battery of all time, the ProCORE18V. This \u201cpro for pros\u201d impresses with up to 87 per cent more power and an exceptionally long service life. Our job was to […]<\/p>\n","protected":false},"author":8,"featured_media":26075,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[105,107],"project_tag":[],"class_list":["post-12213","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaigns-en","project_category-film-animation-en"],"acf":[],"yoast_head":"\nProCORE18V | DIE CREW AG<\/title>\n<meta name=\"description\" content=\"Find out more about the launch of the most powerful Bosch battery, ProCORE18V and the campaign we developed for it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diecrew.de\/en\/case\/bosch-professional-product-launch-procore18v\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ProCORE18V | DIE CREW AG\" \/>\n<meta property=\"og:description\" content=\"Find out more about the launch of the most powerful Bosch battery, ProCORE18V and the campaign we developed for it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diecrew.de\/en\/case\/bosch-professional-product-launch-procore18v\/\" \/>\n<meta property=\"og:site_name\" content=\"Die Crew AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T05:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/06\/Bosch-Casekachel-ProCore.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/\",\"name\":\"ProCORE18V | DIE CREW AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Bosch-Casekachel-ProCore.jpg\",\"datePublished\":\"2022-02-03T11:30:24+00:00\",\"dateModified\":\"2026-05-19T05:44:11+00:00\",\"description\":\"Find out more about the launch of the most powerful Bosch battery, ProCORE18V and the campaign we developed for it!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Bosch-Casekachel-ProCore.jpg\",\"contentUrl\":\"https:\\\/\\\/www.diecrew.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Bosch-Casekachel-ProCore.jpg\",\"width\":1280,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/bosch-professional-product-launch-procore18v\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/case\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Product launch ProCORE18V\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.diecrew.de\\\/en\\\/\",\"name\":\"Die Crew AG\",\"description\":\"Wir, die Stuttgarter Werbeagentur DIE CREW, stehen f\u00fcr Creative Sales Campaigning. 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