{"id":12195,"date":"2022-02-03T12:45:43","date_gmt":"2022-02-03T11:45:43","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/bosch-pro-challenge\/"},"modified":"2025-01-10T09:14:42","modified_gmt":"2025-01-10T08:14:42","slug":"bosch-pro-challenge","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/bosch-pro-challenge\/","title":{"rendered":"Event concept
Bosch Pro Challenge"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_enable_color=”off” background_image=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/07\/Header-bosch-prochallenge-1920px-Deskto.jpg” min_height=”450px” height=”450px” max_height=”450px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”grau580-box” _builder_version=”4.16″ min_height=”350px” height=”350px” max_height=”350px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” _builder_version=”4.16″ text_font_size=”28px” text_line_height=”1.2em” header_font_size=”53px” header_line_height=”1.3em” header_2_font_size=”22px” background_layout=”dark” custom_margin=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”42px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Bosch Pro Challenge<\/h1>\n

Bosch Professional<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.16″ background_color=”#969696″ background_image=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/07\/Header-bosch-prochallenge-1920px-Mobile.jpg” min_height=”400px” height=”400px” max_height=”400px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.16″ min_height=”300px” height=”300px” max_height=”300px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” _builder_version=”4.16″ text_font_size=”28px” text_line_height=”1.2em” header_font_size=”53px” header_line_height=”1.3em” header_2_font_size=”22px” background_layout=”dark” custom_margin=”250px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”42px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”text-align: center;” global_colors_info=”{}”]<\/p>\n

Bosch Pro Challenge<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”headline-small” _builder_version=”4.16″ text_text_color=”#479ad5″ text_font_size=”11px” text_letter_spacing=”1px” custom_margin=”||0px|” link_option_url=”https:\/\/www.diecrew.de\/en\/work\/” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”]<\/p>\n

\u2039<\/b> BACK<\/b><\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”headline-big” _builder_version=”4.16″ text_font_size=”53px” text_line_height=”1.3em” custom_padding=”40px||50px|||” text_font_size_tablet=”” text_font_size_phone=”42px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Let the games begin: or how we appealed to DIYers\u2019 honour.<\/p>\n

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BRIEF<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Bosch Professional produces professional power tools for tradespeople. Although the products are available both in the DIY stores and online, specialist retailers are an exceptionally important distribution channel for Bosch. Our brief was to develop an event concept that impressively demonstrated how much Bosch appreciates its retail partners. <\/p>\n

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CHALLENGE<\/h3>\n

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There are well over 100 dealers in Germany. Every additional event also spells extra work for them. The benefits of a Bosch event must be immediately identifiable to dealers in order to win them over. What they needed was a great idea. An idea that would also capture the imagination of their customers, the tradespeople. <\/p>\n

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SOLUTION<\/h3>\n

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With the Bosch Pro Challenge. We set out to find Germany\u2019s fastest tradesperson at driving in screws. The challenge: the team was to set 20 screws complete with washers as precisely and as quickly as possible into a wooden board. On the premises of their local dealer. More than 2,000 people across Germany took park, the car parks were full, and we received sensational feedback for our idea. Mission accomplished.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/12\/case-lang-bosch-prochallenge-01.jpg” alt=”Case Bosch Pro Challenge” title_text=”case-lang-bosch-prochallenge-01″ force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”||1px|||” custom_padding=”||75px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”] <\/p>\n

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