{"id":12189,"date":"2022-02-03T12:50:29","date_gmt":"2022-02-03T11:50:29","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/vitamins-and-minerals\/"},"modified":"2026-05-19T07:41:46","modified_gmt":"2026-05-19T05:41:46","slug":"ratiopharm-vitamins-and-minerals","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/ratiopharm-vitamins-and-minerals\/","title":{"rendered":"Vitamins and minerals"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.5&#8243; background_color=&#8221;rgba(51,51,51,0.05)&#8221; background_image=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/07\/Header-ratiopharm-vms-1920px-Desktop.jpg&#8221; background_blend=&#8221;multiply&#8221; min_height=&#8221;450px&#8221; height=&#8221;450px&#8221; max_height=&#8221;450px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.27.5&#8243; min_height=&#8221;350px&#8221; height=&#8221;350px&#8221; max_height=&#8221;350px&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Banner + Text&#8221; _builder_version=&#8221;4.27.5&#8243; header_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Pharmacy<br \/>\ncommunication<br \/>\nfor <span style=\"text-transform: none;\">ratiopharm<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.5&#8243; background_color=&#8221;#969696&#8243; background_image=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/07\/Header-ratiopharm-vms-1920px-Mobile-1.jpg&#8221; min_height=&#8221;400px&#8221; height=&#8221;400px&#8221; max_height=&#8221;400px&#8221; background_color_phone=&#8221;rgba(51,51,51,0.21)&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; background_blend_phone=&#8221;multiply&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;||&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;grau580-box&#8221; _builder_version=&#8221;4.27.6&#8243; min_height=&#8221;320px&#8221; height=&#8221;320px&#8221; max_height=&#8221;320px&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column; \/* Stapelt den Inhalt vertikal *\/||justify-content: flex-end; \/* Schiebt alles nach unten *\/&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Pharmacy communication for <span style=%22text-transform: none;%22>ratiopharm<\/span><\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1>Pharmacy<br \/>\ncommuni-<br \/>\ncation for <span style=%22text-transform: none;%22>ratiopharm<\/span><\/h1>\n<p>&#8221; content_last_edited=&#8221;off|phone&#8221; admin_label=&#8221;Banner + Text&#8221; module_class=&#8221;one-small&#8221; _builder_version=&#8221;4.27.6&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; header_font_size=&#8221;32px&#8221;]<\/p>\n<h1>Pharmacy communication for <span style=\"text-transform: none;\">ratiopharm<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; 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z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.5&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE INITIAL SITUATION:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; 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header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ratiopharm offers a full range of vitamins and minerals and aims to boost this category and bring it to the attention of pharmacies and consumers.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; 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You can buy vitamins and minerals everywhere \u2013 competition is strong, the range of products vast. In addition, hardly anyone has heard of ratiopharm\u2019s portfolio.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Unsere Leistungen&#8221; module_class=&#8221;three-small&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#003D58&#8243; header_3_text_color=&#8221;#003D58&#8243; custom_margin=&#8221;||0px||false|false&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>THE OUTCOME:<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We focused our efforts on pharmacy communication. Pulling out all the stops with a large-scale sales campaign, we brought the portfolio to the attention of PTs and pharmacists and highlighted it in the pharmacies with window dressing, posters, display stands, and OTC displays draw customers\u2019 attention to the high-quality range of products. Info brochures take care of any queries. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||80px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/12\/case-lang-ratiopharm-vms-01.jpg&#8221; alt=&#8221;Case ratiopharm Vitamins and minerals&#8221; title_text=&#8221;case-lang-ratiopharm-vms-01&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Pflichttext<\/b><\/p>\n<p style=\"font-size: 12px; line-height: 1.5em;\"><b>Vitamin C-ratiopharm<sup style=\"font-size: 10px;\">\u00ae<\/sup> retard 500 mg<\/b><br \/> <b>Wirkstoff:<\/b> Ascorbins\u00e4ure. <b>Anwendungsgebiete:<\/b> Therapie von Vitamin-C-Mangelkrankheiten. <b>Warnhinw.:<\/b> Hartkapseln enth. Sucrose (entspr. 0,004 BE). <b>Status:<\/b> Apothekenpflichtig. <b>Stand:<\/b> 6\/19. <\/b><b>Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker.<\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharmacy communication for ratiopharmPharmacy communication for ratiopharm\u2039 BackThe major sales campaign puts ratiopharm vitamins and minerals in the spotlight at pharmacies.THE INITIAL SITUATION:ratiopharm offers a full range of vitamins and minerals and aims to boost this category and bring it to the attention of pharmacies and consumers.THE PROJECT OBJECTIVES:Many customers buy their vitamin and mineral [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26097,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[116,106,114,115],"project_tag":[],"class_list":["post-12189","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-pos-en","project_category-sales-communication-en","project_category-strategy-en","project_category-trade-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ratiopharm VMS | DIE CREW AG<\/title>\n<meta name=\"description\" content=\"With the right pharmacy communication, we made the new ratiopharm more visible in the pharmacy. 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