{"id":12183,"date":"2022-02-03T12:54:49","date_gmt":"2022-02-03T11:54:49","guid":{"rendered":"https:\/\/www.diecrew.de\/case\/ibu-ratiopharm-direkt\/"},"modified":"2026-02-20T13:58:15","modified_gmt":"2026-02-20T12:58:15","slug":"ibu-ratiopharm-direkt-product-launch","status":"publish","type":"project","link":"https:\/\/www.diecrew.de\/en\/case\/ibu-ratiopharm-direkt-product-launch\/","title":{"rendered":"Product launch
IBU-ratiopharm\u00ae direkt"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.16″ background_enable_color=”off” background_image=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/06\/Header-ratiopharm-ibu-direkt-1920px-Desktop.png” min_height=”450px” height=”450px” max_height=”450px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_row module_class=”grau580-box” _builder_version=”4.16″ min_height=”350px” height=”350px” max_height=”350px” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Banner + Text” _builder_version=”4.27.5″ header_text_color=”#FFFFFF” width=”60%” global_colors_info=”{}”]<\/p>\n

Launch of
IBU-ratiopharm\u00ae<\/sup>
direct powder<\/span><\/h1>\n

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Launch of IBU-ratiopharm\u00ae<\/sup> direct powder<\/span><\/h1>\n

” content_phone=”<\/p>\n

Launch of IBU-ratiopharm\u00ae<\/sup> direct powder<\/span><\/h1>\n

” content_last_edited=”on|phone” admin_label=”Banner + Text” module_class=”one-small” _builder_version=”4.27.5″ header_text_align=”center” header_text_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Launch of IBU-ratiopharm\u00ae<\/sup> direct powder<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Small Headline” module_class=”copy-tiny” _builder_version=”4.27.5″ text_font=”|||on|||||” text_text_color=”#003D58″ text_letter_spacing=”0.5px” link_option_url=”javascript:history.go(-1)” locked=”off” global_colors_info=”{}”]\u2039<\/b> Back<\/strong><\/a>[\/et_pb_text][et_pb_text admin_label=”Big Headline” module_class=”two-copy” _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

The ibuprofen innovation \u2013 full steam ahead for the launch of the first and only ibuprofen powder.<\/h2>\n

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custom_padding__hover=”|||”][et_pb_divider color=”#dddddd” disabled_on=”on|off|off” module_class=”case-2-teiler” _builder_version=”4.16″ custom_margin=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.5″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

THE INITIAL SITUATION:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|300|||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

ratiopharm is a manufacturer of generic drugs, but in this case, an innovator. The first and only ibuprofen powder on the market deserves a fitting market d\u00e9but: IBU-ratiopharm\u00ae<\/sup> direkt. The benefit: you can take it easily on the go, without water. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE PROJECT OBJECTIVES:<\/h3>\n

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How do we sell a completely new, unprecedented form of taking medication as a rival to the common tablet? How do we communicate the benefit of taking the product without water? And how do pharmacies pitch it to their customers who have already found a painkiller that works for them? <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Unsere Leistungen” module_class=”three-small” _builder_version=”4.27.4″ header_text_color=”#003D58″ header_3_text_color=”#003D58″ custom_margin=”||0px||false|false” z_index_tablet=”500″ locked=”off” global_colors_info=”{}”]<\/p>\n

THE OUTCOME:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|300|||||||” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Pharmacy customers rely on the recommendation of PTs and pharmacists. This is why we focus all our efforts on sales and fitted the pharmacies with everything they need to pitch the product effectively. The whole works, from product training for purchasing and pharmacy personnel, targeted selling support and promotional materials that draw attention to IBU-ratiopharm\u00ae direkt in the pharmacy, including attention-grabbing window dressing, info leaflets, and give-aways for pharmacy customers. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/12\/case-lang-ratiopharm-ibu-01.jpg” alt=”Case” title_text=”case-lang-ratiopharm-ibu-01″ force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”||-1px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.19.2″ global_colors_info=”{}”]<\/p>\n

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[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/www.diecrew.de\/wp-content\/uploads\/2020\/12\/case-lang-ratiopharm-ibu-02.jpg” alt=”Case” title_text=”case-lang-ratiopharm-ibu-02″ force_fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ locked=”off”]<\/p>\n

Pflichttext<\/b><\/p>\n

IBU-ratiopharm\u00ae<\/sup> direkt 200 mg Pulver zum Einnehmen\u00a0<\/b>
IBU-ratiopharm\u00ae<\/sup> direkt 400 mg Pulver zum Einnehmen\u00a0<\/b>
Wirkstoff:<\/b> Ibuprofen. Anwendungsgebiete:<\/b> Kurzzeitige symptomatische Behandlung von: leichten bis m\u00e4\u00dfig starken Schmerzen, Fieber. -direkt 200 mg: Anwendung bei Kindern ab 20 kg K\u00f6rpergewicht (ab 6 Jahren), Jugendlichen und Erwachsenen. -direkt 400 mg: Anwendung bei Jugendlichen ab 40 kg K\u00f6rpergewicht (ab 12 Jahren) und Erwachsenen. Warnhinw.:<\/b> Bei Schmerzen oder Fieber ohne \u00e4rztlichen Rat nicht l\u00e4nger anwenden als in der\u00a0Packungsbeilage vorgegeben! Pulver enth\u00e4lt Glucose und Sorbitol. Apothekenpflichtig. Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre \u00c4rztin, Ihren Arzt oder in Ihrer Apotheke. 5\/25.<\/strong><\/p>\n

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Launch of IBU-ratiopharm\u00ae direct powderLaunch of IBU-ratiopharm\u00ae direct powder\u2039 BackThe ibuprofen innovation \u2013 full steam ahead for the launch of the first and only ibuprofen powder.THE INITIAL SITUATION:ratiopharm is a manufacturer of generic drugs, but in this case, an innovator. 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