DIE CREW  |

 
Die Crew clinches Maria Galland’s international account.

With its specialised expertise in brand management and savoir faire in approaching women as a target group, the agency won the contest for the international advertising account of Maria Galland. From now on Die Crew will be acting as lead agency for the premium cosmetic brand’s conventional and non-conventional marketing.

The brand will soon be relaunched with a newly developed slogan and key visual, and then the next few months will see a new campaign in Germany, France, Spain, Italy, England and the Netherlands. Leading the creative side are CD Günter Bitter and copywriter Carolin Hagebölling. ‘Our concept is of course about marketing upmarket cosmetics in the premium segment,’ says strategic planner Anna-Luise Pielsticker, ‘but it’s also very much about women in their mid-40s upwards and their particular wishes, aims and needs. That will be reflected in the campaign.’